1975 Toyota Fj40 on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

BMW-Toyota sports car heading towards Tokyo debut

Earlier this year, BMW and Toyota confirmed a four-part joint venture mostly focusing on increasing improving vehicle efficiency using fuel cells, lightweight materials and better battery technology. Also tucked into the announcement was a "feasibility study" for a shared platform to underpin a future midsize "sports vehicle."
In terms of the latter, it seems that things have stepped up from the feasibility stage to the conceptual stage, as Motor Trend reports we could see a pair of new sports car concepts debut later this year in at the Tokyo Motor Show. There isn't much information about the new program, but the article suggests the sports cars could be all-wheel drive hybrids, with electric motors powering the front wheels and a gas engine powering the rear wheels. While a partnership between Toyota and BMW might not lend itself to a catchy portmanteau like "Toyobaru," here's hoping it will bear fruit that is as exciting as the ones produced by the Toyota/Subaru tie up.

Toyota recalling 10k vehicles to fix wiper switches

Toyota has announced a voluntary recall covering approximately 10,000 cars in the United States. Affected models include the 2013-14 Camry and Camry Hybrid, 2013-14 Avalon and Avalon Hybrid, and the brand new 2014 Corolla.
The problem, as Toyota explains it, is that, "During manufacture of the wiper switch assembly in the involved vehicles, certain contacts on the switch terminal could have been manufactured incorrectly." This could lead to a short in the circuit when the wiper switch is moved between "off" and "mist," and thus, cause the windshield wipers to stop working. Not good.
Toyota will contact owners via first class mail, and the vehicles can be repaired at dealerships, free of charge. Have a look below for the automaker's official statement.