1973 Toyota Landcuriser on 2040-cars

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New Toyota semiconductors could increase hybrid fuel efficiency by 10%

Toyota may have an ace up its sleeve in the fuel economy wars, as it's developed a new type of semiconductor that will allegedly help the company's hybrids net a ten-percent improvement in fuel economy.
The tech is still in development, although Toyota is already reporting five-percent gains during testing, six years before it plans to implement the new semiconductor in production vehicles, meaning the ten-percent improvement doesn't seem like an untenable goal. That is, until you hear from Kimimori Hamada, the project general manager of Toyota's electronics division.
"We are aiming for great improvement in fuel economy and miniaturization," Hamada told Automotive News. "This is a very challenging target."

Toyota Land Cruiser vs Lexus LX 570 Suspension Flex Test

There’s no need to explain the Toyota Land Cruiser, one of ToyotaÂ’s earliest successful products. The 2020 Toyota Land Cruiser Heritage Edition celebrates some 60 years of popularity of a vehicle that has survived the segmentÂ’s “mall wagon” phase and the rise of crossovers. Its already-sterling reputation has received an additional recent push from the rise of overlanding — an outdoor pastime that has always existed but only recently got a press agent. By comparison, the Lexus LX is a more recent development. Debuting in 1996, the LX 450 was little more than an 80-series Land Cruiser with cladding, a Lexus badge and a higher price. The amount of styling differentiation and luxury specialization has increased over the years to the point that the newest LX 570 actually seems like a completely different vehicle. In truth, the 2020 Lexus LX 570 and the 2020 Toyota Land Cruiser are both 200-series Land Cruisers under the skin. They share the same thirsty 5.7-liter V8 engine and the same frame that features a double-wishbone suspension at the front, a five-link coil spring suspension at the rear and a 112.2-inch wheelbase in the middle. The styling is strikingly different, of course, but so are the hidden details of their suspensions. The Land Cruiser employs a simple set of coil springs and shock absorbers, but with an interconnected pair of automatically disconnecting stabilizer bars called KDSS (Kinetic Dynamic Suspension System). The Lexus, on the other hand, has fixed stabilizer bars and coil springs, but its “shocks” are really hydraulic cylinders that perform height adjustments and transmit suspension movements via piping to remote electronically-adjustable damper valves mounted along the frame rails. All of the above begs a question: Which of them will go farther up my RTI ramp and, by extension, offer better suspension articulation in an authentic off-road situation? Right away, the very approach to the ramp demonstrates a huge difference and a serious issue for the LX. Its normal cruising height (there is a lower height, but this isnÂ’t that) doesnÂ’t provide enough approach clearance to attempt the ramp. The front spoiler contacts the nasty grating before the tire does. ItÂ’s a close-run thing, but from this point on, clearance gets SMALLER as the left front suspension compresses on the way up. If it's touching now, itÂ’s only going to get worse if I go forward.

Toyota spotlights Amy Purdy in new ad ahead of Super Bowl

The Super Bowl is still days away, but companies can't seem to help revealing their spots ahead of the big game. We already know a little of what Toyota, Mercedes-Benz and BMW have in store for us, and now the Japanese automaker is premiering one of its inspiring commercials for the refreshed 2015 Camry. The ad stars Paralympic snowboarder and former Dancing with the Stars contestant Amy Purdy as she works through life's difficulties to succeed. Titled How Great I Am, the true highlight of the commercial is the rousing and humorous speech from Muhammad Ali over the action that fits the theme of perseverance perfectly. While this spot is supposed to run before the Super Bowl actually begins, Toyota also has another ad for the second quarter of the game showing fathers and their children. It's all part of the brand's One Bold Choice campaign for the updated sedan.