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First 2014 Toyota Corolla commercial dances through time

Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, "Style Never Goes Out of Style," shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it's pretty cool to see older models from the '60s, '70s and '80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86.
The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called "Elevate," because, according to Toyota:
Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first 'real' car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.

BMW i5 could get Toyota-sourced hydrogen power

It's starting to feel like the automotive landscape is right on the cusp of a boom in hydrogen-fueled vehicles. After all, the Toyota FCV is nearly ready, Volkswagen is readying a fuel cell concept for this week's Los Angeles Auto Show and Hyundai already sells its Tucson Fuel Cell. The next big name to add to that list might be BMW, as the company's co-development deal with Toyota starts to bear fruit.
According to Autocar, BMW may use a version of the fuel cell system from the Toyota FCV in the future i5. As part of its eco-oriented i sub-brand, the i5 is expected to be a stretched version of the i3 (pictured above) with extra rear legroom and cargo space. It's unclear at the moment whether a battery-powered pure electric powertrain will also be available. If accurate, then the rumor could give the Bavarian brand a counterattack against Mercedes-Benz' planned fuel cell vehicle in 2017.
BMW and Toyota first signed the memorandum of understanding to co-develop fuel cells, lightweight technology and a sports car back in 2012, and they made the arrangement official in late 2013. So far, few details on the progress of the work have been disclosed, but the performance model has been rumored to use a front-engine, all-wheel drive layout with supercapacitors.

2014 Toyota Prius crash test rating drops to four stars

If nothing has changed, then how come something changed? That's the question behind the recent drop from five to four stars in the crash test rating for the Toyota Prius. As you can see on the National Highway Traffic Safety Administration (NHTSA) website, the 2014 Prius gets four stars overall while the 2013 got five. The two cars are basically identical, so what gives? Toyota says it is not sure why NHTSA rated the Prius a four this time. Starting with the 2011 model year, NHTSA updated its rating system and says in a FAQ that vehicles that had four- or five-star ratings could get lower ratings "even if no changes have been made to the vehicle." Green Car Reports says that the issue is a new set of frontal barrier tests that were conducted on the 2014 Prius last month and that resulted in the first new bits of crash test data for the car in years. The 2012 and 2013 Prius models were rated based on tests done in February 2011 on a 2011 Prius. All of these are variants of the third-generation model. The next-gen Prius is expected in 2015. Jana Hartline, environmental communication manager at Toyota Motor Sales, USA, told AutoblogGreen that the company doesn't quite know what's going on with the drop in crash test scores: There have been no changes in the test standards and no changes in the car, other than minor reinforcement for small overlap crash test which we believe did not compromise integrity. We are not sure why it rated a 4 this time. We are looking at the test results and we are confident the new generation will move back to 5 stars. 2014 Prius still has a five-star rating for the side crash test and four in the rollover test. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.