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Toyota builds world's first 'outdoor website' for RAV4 promo

This whole thing started with the premise that Toyota's target RAV4 buyers are people who spend their time cycling, hiking, and generally not in front of computer screens. These people are therefore not able to benefit from the full website experience that Toyota has built for the RAV4. We should clarify that the video below is for Toyota South Africa, and maybe RAV4 buyers there really are the disgustingly outdoorsy ideal that us bacon-eaters are not living up to.
Toyota's agency partner, Hello Computer, set up a 1.8-kilometer track at a cycle park that replicated sections of the automaker's website with real physical displays and interactive feedback. Riders were asked to leave their mouses and hit the trail on a mountain bike to experience the RAV4 Outdoor Website and learn about the vehicle.
That seems like a lot of effort for something that's available on the smartphones of these hyper-active people who aren't in front of computers, but hooray for creatively conquering a problem that didn't exist. Hey, let's not be complete wet blankets - maybe some of the cyclists that ran the Toyota gauntlet got a RAV4 for their to- and fro-ing after the experience. Check out the video of the outdoor website below.

Recharge Wrap-up: BMW i8 Futurism Edition, Tesla picks Hankook for Model 3

BMW Italia has created a special edition BMW i8 to celebrate 50 years of the German automaker in Italy. The BMW i8 Futurism Edition, made in partnership with Garage Italia Customs, replicates artist Giacomo Balla's "Lampada ad Arco" on the car. The special edition i8 will take part in the 2016 Mille Miglia, following a BMW 328 driven by BMW Italia President and CEO Sergio Solero. The car "represents the pairing of a sports car of the future with Italian creativity and art," says Solero. See how it was made in the video above, and read more in the press release below. The Toyota Mobility Foundation has joined the New Cities Foundation (NCF) as a Global Strategic Member. The organizations will work together on research and initiatives to improve lives through better mobility. Toyota Group Vice President and Chief Diversity Officer Latondra Newton will serve on the NCF's Board of Trustees. "Our expanded partnership with New Cities Foundation will allow us to advance our work by joining a global network of leaders who are focused on solving the most pressing challenges to cities around the world," says Newton. Read more from Toyota. Electric bus manufacturer Proterra has created a simulator to help fleet managers assess the benefits of using EVs. The Proterra EV Simulator allows for a comparison of its electric buses alongside diesel, CNG, and hybrid buses on specific routes within a transit system. It uses Google Maps plus data and algorithms from two million miles of real-world driving to compare costs, performance, and environmental benefits, taking into account variables like routes, local temperatures, and passenger loads. Proterra will display the simulator at the American Public Transportation Association Bus and Paratransit Conference on May 17. Read more from Proterra. Tesla has chosen Hankook as the tire supplier for its upcoming Model 3 EV. According to Korean network Arirang News, Tesla chose Hankook after sampling various offerings from companies around the globe. Hankook will build the tires specifically for the Model 3 with the goal of minimizing driving range losses. The value of the contract has not been disclosed. See more from Arirang News, and read more at Teslarati. BMW Italia and Garage Italia Customs present the BMW i8 Futurism Edition. The initiative is part of the 50th anniversary celebration of BMW history in Italy.

Russians create Toyota Land Cruiser ice sculpture with full interior

The Toyota Land Cruiser is a pretty hot model around the world. But it took the Russians to make it cool. We have few hard, cold facts and only small slivers of information about these photos, but it seems the icy Toyota was part of the International Snow & Ice Festival in Perm, Russia.
Artists took a huge chunk of ice and shaved it down to the temporary art installation you see here. The sub-zero SUV comes complete with a full interior accessed by the (permanently frozen open) driver's side door. The steering wheel and seats look to be upholstered in, well, dirt. With the back seats removed, the frigid four-door is a pretty slick ride in which to chill out.
Just a thought, but wouldn't a Toyota Tundra have been more appropriate? See the gallery for more photos.