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Toyota goofs again in latest Mirai fuel cell ad

In the "gotcha" culture engendered by social media and viral campaigns, it looks like Toyota got, well, got. The Japanese automaker is starting a campaign for its Mirai fuel-cell vehicle, and included a line about the fact that the car "breathes in air." Of course, all light-duty vehicles do that, as Jalopnik's Opposite Lock happily pointed out. Jalopnik added that even electric vehicles have an air intake for their heat exchangers. Oops. It looks like Toyota doesn't think this message is wrong, since the image is still up on the company's Google+ page. The Mirai can still lay claim to something that may impress the layman in that it emits only water vapor from its tailpipe. It's a pitch Toyota started making to Americans last November when the company said it would start Mirai sales this year in California. Toyota's charging an MSRP of $57,500 for those looking to buy the car outright or a three-year lease rate of $499 a month for 36 months (with $3,649 due at signing) for those to want to lease the car. Toyota also said in January that it would ramp up Mirai production to about 2,000 vehicles in 2016 from about 700 this year, as it expands distribution into Europe and the US. In the US, refueling the hydrogen will be free. Just like the chemistry lesson from Opposite Lock. Related Videos:

2013 Pikes Peak Hill Climb, Practice Day 3

The third practice day of the 91st Pikes Peak International Hill Climb is done. While the other classes got running time on the middle and top sections of the course, qualifying times were set on the bottom section of the course for the Open, Open Wheel, Electric, Exhibition and Vintage classes.
Everyone managed to keep it on the black stuff today, Greg Tracy setting the fastest time ahead of Hiroshi Masuoka, both men driving the Mitsubishi MiEV Evolution II four-wheel-drive prototype. Not even half a second behind Masuoka came Nobuhiro "Monster" Tajima in his Monster Sport E-Runner, who has taken about 18 seconds off his time since the first practice day. Rod Millen was the fourth fastest on the day in his Toyota TMG EV POO2.
Topping the Open Wheel class was Clint Vahsholtz, followed by Donner Billingsley, Andy Figueroa and Rodney O'Maley. The only driver in that class not to be given a time today was Dan Novembre. Kenshiro Gushi took the Exhibition class today as his Lexus IS F CCS-R made it up the mountain in 4:27.248, followed by Sage Marie in the Honda CR-Z at 5:19.591. Simon Pagenaud and his Honda Odyssey weren't classified.

2019 Subaru Forester Sport vs 2019 Toyota RAV4 Adventure: How they compare

The 2019 Toyota RAV4 is not only completely redesigned, but reimagined as well. As we detailed in our first drive review, the new RAV4 ditches the more car-like and uber-utilitarian nature of its predecessor for something that's more SUV-like and characterful. It's a new direction exemplified in the RAV4 Adventure trim, which specifically targets those folks who plan to actually take their compact crossover to the great outdoors. People who will get it dirty, use the extra ground clearance and store things on the roof. You know, the sort of people who would consider the 2019 Subaru Forester. It too is redesigned for 2019, but its transformation is almost unnoticeable compared to the RAV4's. Forester customers were obviously quite happy with the way things were. We got a chance to drive both the 2019 RAV4 and 2019 Forester back-to-back last week both on-road and off-road, so let's take a look at how they compare, including a look at their on-paper specs. 2019 Toyota RAV4 Adventure View 31 Photos Performance and fuel economy The Forester got a new, more powerful 2.5-liter flat-four engine for 2019, and it now comes standard with a continuously variable transmission. It produces 182 horsepower and 176 pound-feet of torque, which is pretty much mid-pack among compact crossovers. Crucially, though, throttle response is so sharp that it makes the Forester actually feel quicker than it is when accelerating from a stop — a sensation enhanced even further by selecting the Sport Sharp mode button on the steering wheel. However, in either mode, the engine's remarkable power reveals itself as the tachometer and speedometer wind toward higher digits. One must also deal with the Forester's CVT. Perhaps some may appreciate the smooth, uninterrupted acceleration that results from a lack of gear changes (nor even simulated ones as in some other company's CVTs), but others may find it unusual and irritating. Subaru's CVT is certainly not our favorite example. By contrast, the 2019 RAV4 is conventional with its 2.5-liter inline-four engine and eight-speed automatic transmission, which behaves just as normally and effectively as one expects. The RAV4 is also considerably more powerful at 203 hp and 184 lb-ft — both compared to the Forester and to the entire segment as well. As a result, its acceleration is stronger (likely a difference of a half-second in 0-60-mph time) even if it may not initially feel like it.