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Toyota lowering Prius sticker prices in California

For the citizens of the state that has the biggest impact on Prius sales, it's understandable that Toyota might be offering its biggest perks there. With the next-generation version of the world's most popular hybrid not likely to see the light of day until the 2016 model year, the Japanese automaker is looking to spur sales as a stopgap measure. And that's especially true for the Prius C compact and the Prius Plug-in Hybrid. Toyota has bumped incentives for potential Southern California buyers of the Prius C to about $2,000 off the MSRP, which is up from $750 and about the same size of the perk given to prospective Prius Plug-in buyers, according to numbers from CarsDirect. For the standard Prius Liftback and the Prius V wagon, Toyota increased its discounts by about $500. The perks went into effect April 1 and will last until May 4. Toyota spokeswoman Amanda Rice confirmed to AutoblogGreen that the $2,000 incentive for the Prius C is specifically for the 2014 model year, and that the 2015 model year spurs a $750 incentive. She also confirmed that Toyota this month increased standard Prius lift back cash-back offer to $1,750 from $1,250, though amount offered can change by region. "While we will do what is necessary to remain competitive, Toyota's practice is to always lead with the product, not the deal," Rice wrote in an e-mail to AutoblogGreen. "The use of our incentives is tactical, reinforcing our value and focus on keeping our products competitive in the market." The Prius family was California's most popular passenger vehicle in 2012 and 2013, but sales since then have fallen off. Through the first quarter, US Prius sales were down 14 percent from a year earlier after falling 11 percent last year to about 207,000 units. A Toyota representative didn't immediately respond to a request for comment from AutoblogGreen on the increased incentives in the face of reduced sales. Related Videos:

Toyota Corolla Nurburgring Edition talks the talk, doesn't walk the walk

From the Opel Corsa OPC to the Lexus LFA, there have been all sorts of vehicles worthy of wearing the Nurburgring name. And while the Toyota Corolla may have a lot going for it – it is, after all, once of the top selling models in the world – we're not sure it would count among them. Especially not with a CVT. Toyota's Thai division seems to think otherwise, though, and is launching the Corolla Altis ESport Nurburgring Edition at the Bangkok Motor Show this week. Apparently inspired by a seventh-place class finish at last year's 24-hour race on the Nordschleife, it's based on the Corolla Altis – a version of the popular sedan sold in South Asian markets – and picks up where the ESport trim leaves off. From there it gets a reworked aero kit, blacked-out grille, LED daytime running lights and red-trimmed leather interior. There's even a recalibrated suspension hooked up to 17-inch alloys, giving it the right stance, but that's about the extent of the performance enhancements. Power unfortunately still comes from a 1.8-liter atmospheric inline-four, driving just 141 horsepower to the front wheels through a continuously variable transmission. So while it may have at least some of the looks to go with its racy name, it still lacks the oomph. This, then, will not be one of those overseas performance specials we'll be longing for when passing by a Toyota showroom on our own shores, but at least customers in Thailand can look the part.

Daily Driver: 2015 Toyota Avalon Hybrid

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, featuring impressions from the staffers that drive them every day. Today's Daily Driver features the 2015 Toyota Avalon Hybrid XLE Premium, reviewed by Sebastian Blanco. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. VIDEO TRANSCRIPT [00:00:00] Hello everyone. Welcome to another Autoblog Daily Driver. This is Sebastian Blanco coming to you from behind the wheel of a 2015 Toyota Avalon Hybrid XLE Premium. This is the silver metallic and light gray version. Comes in at $38,455. It has an Entune Premium audio setup here. It's a Toyota. It's a hybrid, which probably makes you think of a Prius. The Avalon [00:00:30] and the XLE and the Premium, what we're really dealing with here is a world's plushiest, comfiest bigger Prius. It's a very different kind of car, with the body style, but you've got a lot of similarities if you've spent any time in a Prius. The fuel economy of this Hybrid on the official scale is 40 miles per gallon combined, 40 in the city and 39 on the highway. I've driven it over 400 miles this week and my average was 34.3 miles per gallon. [00:01:00] Much lower than the numbers would suggest and there's really no excuse for that. I was driving with the cruise control on, mostly on the highway, the weather is fine. This should have been an easy 39, but maybe that's the fault of the cruise control. The sport mode in this car for me has been kind of a joke. When I was interacting with the car in a more discernible manner, I couldn't tell much difference. This isn't the kind of car that you want when you're dealing with sport mode. [00:01:30] You know what you're getting with this car. It's a little more luxurious, not quite Lexus level, but definitely the higher end for a Toyota. It's nice if you like these sort of cars. This is definitely worth a look, but it's not going to be on my shopping list anytime soon. Perhaps it is on yours. For Autoblog and AutoblogGreen, this is Sebastian Blanco for another Daily Driver.