1 Owner! on 2040-cars

Auto blog

Toyota demos its TRD Pro Series line [w/video]

With a rich history of creating off-road worthy trucks and SUVs and a somewhat bland impression of its brand overall, Toyota has wisely created a line of TRD Pro Series vehicles to spice up its showrooms and newly engage customers. Debuting at this year's Chicago Auto Show before rolling into dealers this fall, the TRD-tuned vehicles include the 4Runner, Tacoma and Tundra, all with added rough-road gear and amped-up looks.
The TRD Pro Series trucks might end up, in many cases, as lifestyle accessories for outdoorsy types, but that doesn't mean they're all show. TRD springs and Bilstein dampers are set up for off-road performance, while skid plates will protect the softish underbellies of these would-be rock-crawlers. The trio all get lifted over stock height, as well, with two-inch gains for the Tundra and Tacoma (lovingly referred to as "Taco Supreme" in the Toyota press release), and an inch-and-a-half rise for the 4Runner.
We detailed all of the changes to the Pro Series vehicles in our original announcement post, and you'll also find more granularity of information in the Toyota press release below. Before you dive in, however, be sure to take in our set of live, action-packed images from the Chicago Show floor.

Toyota Mirai hydrogen fuel cell coming to US Northeast in 2016

Looks like someone was able to read the future back in July. That's when rumors first circulated that Toyota's upcoming fuel cell vehicle will be called the Mirai. Today, Toyota president Akio Toyoda confirmed the name alongside plans to build out a hydrogen refueling infrastructure in the US Northeast.
In Japanese, mirai (??) means "future," which is a fitting name for a car that Toyota believes represents the direction the auto industry will go in the coming years. In a promotional video announcing the name, Toyoda said, "For [Toyota], this isn't just another car. This is an opportunity - an opportunity to really make a difference. And making a difference is what Toyota is all about."
To help that future come into existence, Toyota CEO Jim Lentz also disclosed the vague outline of a fuel cell infrastructure investment that Toyota and partner Air Liquide will make in a five-state Northeastern corridor that consists of Connecticut, Massachusetts, New Jersey, New York and Rhode Island. The Mirai will be available there in 2015 and Toyota is going to build 12 stations in and around New York and Boston to support the launch. More details will be available later.

Toyota launches updated Yaris in Europe, Vitz in Japan [w/videos]

Toyota first launched the Yaris in 1999, though that model was sold in the North America as the Echo. The second generation arrived in 2005, replaced by the third in 2011. Sometime next year, Toyota is expected to roll out a new Yaris for North America, to be built in Mexico on the same platform as the next Mazda2. But before that comes to pass, Toyota has introduced a mild facelift for the Yaris in markets other than ours.
With styling cues borrowed from the new Aygo and the Yaris Hybrid-R concept, the new Yaris (for Europe) and Vitz (for Japan) are distinguished by updated styling front and rear. Though the European model bears a more aggressive look than the JDM version, both feature the new X motif that seems to be the new look for the whole family - particularly for small hatchbacks.
The back end has also been revised to incorporate new LED taillights and a (faux) diffuser in the bumper. The cabin, meanwhile, has been redesigned to feel roomier and quieter with upgraded equipment. The suspension has also been refined, and in Europe at least, Toyota will continue to offer the Yaris with a choice of 1.0- or 1.3-liter gasoline engines, 1.4-liter diesel or hybrid powertrains.