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Toyota ad says fuel cell cars are inevitable

Toyota's confidence in H2 technology remains as strong as ever. The company has released a new commercial that says it's not a matter of if we all start driving hydrogen cars, but when. In fact, the 70-second spot calls 2015 the turning point for the alternative powertrain technology. Here's a bit of the voiceover for the animated spot, which to our eyes and ears comes off as more than a little defensive: There will be the naysayers. The handbrakes, who say that it can't be done. that it's unsafe. That there's no infrastructure to support it. Then there'll be the trailblazers. The first to put up their hand, and put down their foot. The bold few, driven to be remembered as those who made a difference. And perhaps, the ones that made all the difference. In the end, Toyota says, we're all going to be driving hydrogen cars, starting perhaps with the company's first H2 sedan which will go on sale next year. But, if the early comments on the video's YouTube page are any indication, then Toyota's might be a bit lonely driving down the hydrogen highway. Watch the ad below, then vote in our poll below and let us know what you think of Toyota's approach. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Automakers drop support for Trump effort against California emissions

WASHINGTON — Toyota, Fiat Chrysler (now known as Stellantis following its merger with Peugeot) and other major automakers said on Tuesday they were joining General Motors in abandoning support for former President Donald Trump's effort to bar California from setting its own zero emission vehicle rules. The automakers, which also included Hyundai, Kia, Mitsubishi, Mazda and Subaru, said in a joint statement they were withdrawing from an ongoing legal challenge to California's emission-setting powers, "in a gesture of good faith and to find a constructive path forward" with President Joe Biden. The automakers, along with the National Automobile Dealers Association, said they were aligned "with the Biden administrationÂ’s goals to achieve year-over-year improvements in fuel economy standards." Nissan in December withdrew from the challenge after GM's decision in November shocked the industry and won praise from Biden. On Monday, the Justice Department asked the U.S. Appeals Court for the District of Columbia to put the California emissions litigation on hold to "ensure due respect for the prerogative of the executive branch to reconsider the policy decisions of a prior administration." Biden has directed agencies to quickly reconsider TrumpÂ’s 2019 decision to revoke CaliforniaÂ’s authority to set its own auto tailpipe emissions standards and require rising numbers of zero-emission vehicles, as well as Trump's national fuel economy rollback. Asked to respond to the automakers' action, White House climate adviser Gina McCarthy said in a statement that "after four years of putting us in reverse, it is time to restart and build a sustainable future, grow domestic manufacturing, and deliver clean cars for America." California Governor Gavin Newsom praised the automakers on Twitter for "dropping your climate-denying, air-polluting, Trump-era lawsuit against CA" and urged them to join the voluntary framework. TALKS WITH BIDEN Separately, an industry trade group on Tuesday proposed to start talks with Biden on revised fuel economy standards that would be higher than Trump-era standards but lower than ones set during the prior Democratic administration. The Trump administration in March finalized a rollback of U.S. Corporate Average Fuel Economy standards to require 1.5% annual increases in efficiency through 2026, well below the 5% yearly boosts under the Obama administration rules it discarded.

Toyota Mirai hydrogen car on sale in Europe by end of summer

Want to see Toyota hydrogen fuel cell vehicles cruising down the Autobahn? It could happen as soon as September. Benz and Bimmer drivers, beware. The Japanese automaker, which started hometown sales of its hydrogen fuel-cell electric Mirai in December, will expand distribution of its first mass-produced fuel-cell car to Europe by September. The first three countries Toyota is targeting are the UK, Denmark and Germany, and the price will be 66,000 euros ($73,000). The caveat, of course, is that this is going to be a low-volume affair (a maximum of 100 cars per year for this year and next) and that the rest of the Continent won't get the Mirai until 2017. Toyota, which is showing off the Mirai at the Geneva Motor Show, will start California deliveries of the Mirai later this year, pricing it at $57,500 for those who want to buy and $499 a month for those who prefer to lease. Toyota also said in January that it would bump Mirai production to about 2,000 units in 2016, up from 700 this year. Toyota is spending about $168 million for that production increase, necessitated in part by the European plans. The Mirai delivers 153 horsepower and has goodies such as lane-departure alerts and collision-avoidance systems, along with the zero-emission hydrogen fuel cell powertrain, of course. Check out Toyota's press release below. Related Videos: Show full PR text Mirai Fuel Cell Sedan European premiere Brussels, Belgium - While sales1 have already started in Japan since last December, the new Toyota Mirai will be launched in Europe by the end of the summer. The Geneva motor show is its first public display in Europe. The Mirai2 signals the start of a new age of vehicles. Using hydrogen - an important future energy source - as fuel to generate electricity, the Mirai achieves superior environmental performance with the convenience and driving pleasure expected of any car. The Mirai uses the Toyota Fuel Cell System (TFCS), which features both fuel cell technology and hybrid technology, and includes Toyota's new proprietary FC Stack and high-pressure hydrogen tanks. The TFCS is more energy efficient than internal combustion engines and emits no CO2 or pollutants when driven. Drivers can also expect the same level of convenience as offered by gasoline engine vehicles, with a generous cruising range and a hydrogen refuelling time of about three minutes3.