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Toyota Mirai offers promising tech, unfortunate looks

Is there some rule that all cutting-edge, ultra-efficient or emissions-free vehicles need to look, uh, weird? No? Then would anyone care to explain the Toyota Mirai, a vehicle that for all it's hugely, wildly promising technology, will forever be pigeonholed based on its odd styling? Looks aside, the Mirai represents a big gamble for Toyota, which isn't only selling a hydrogen-powered car – a risky venture in itself – but teaming up with Air Liquide to build 12 hydrogen filling stations across the northeast. And once that's done, it plans on leasing the $57,000 sedans for just $499 month, a figure that includes free hydrogen (there is a reason for that, though). Like we said, this is a big gamble. Of course, we still can't get over its looks, which you can more closely analyze in our live gallery, available above. Have a glance. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE FUTURE HAS ARRIVED, AND IT'S CALLED MIRAI President Akio Toyoda announces name of fuel cell sedan in web video CEO Jim Lentz announces expansion of Toyota fuel cell infrastructure investment to five-state Northeastern corridor NEWPORT BEACH, Calif., (Nov. 16, 2014) – Akio Toyoda has seen the future, and it's called "Mirai." That's the name of Toyota's new fuel cell vehicle, which the company's president announced in a video released the night before the car's official launch. Mirai, which means "future" in Japanese, represents a turning point for the automotive industry. The groundbreaking vehicle can travel up to 300 miles on a single tank of hydrogen, refuel in less than five minutes and emits only water vapor. Expanded Support for New Hydrogen Stations Of course, the car of the future won't become a reality without the hydrogen stations to support it. That's why Toyota North America chief executive officer (CEO) Jim Lentz announced a new commitment to drive the development of a hydrogen refueling infrastructure in five northeastern U.S. states. To support Mirai's introduction to the region in 2016, Toyota is collaborating with Air Liquide to develop and supply a phased network of 12 state-of-the-art hydrogen stations targeted for New York, New Jersey, Massachusetts, Connecticut, and Rhode Island. The states and locations have been strategically selected in the greater New York and Boston areas to provide the backbone of a hydrogen highway for the Northeast corridor.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Porsche 911 Carrera 4, Alfa Romeo Giulia Quadrifoglio and a chat with Jean Jennings | Autoblog Podcast #626

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer, Associate Editor Byron Hurd and special guest Jean Jennings. The gang kicks off with a discussion about the cars they've been driving — 2020 Porsche 911 Carrera 4, 2020 Alfa Romeo Giulia Quadrifoglio and the 2020 VW Tiguan. They shift gears to talk about the latest news gleaned from a press conference concerning the 2021 Supra, then, they reach into the mailbag to help a listener buy a performance car. Lastly, Greg has a chat with special guest Jean Jennings. Autoblog Podcast #626 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2020 Porsche 911 Carrera 4 2020 Alfa Romeo Giulia Quadrifoglio 2020 Volkswagen Tiguan R-Line 2021 Toyota Supra news Spend My Money Jean Jennings interview Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: