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Toyota to kill Scion brand [w/video]

Toyota Motor Co. said Wednesday it will kill its youth-oriented Scion brand, ending a 13-year experiment that attracted new customers but ultimately drained resources from the parent company. The FR-S sports car, iA sedan, and iM five-door hatchback will be re-badged as Toyotas starting in August for the 2017 model year, and the tC coupe will end production then. The C-HR displayed at the Los Angeles Auto Show will become a Toyota vehicle when it launches. Scion's 22 dedicated team members will be given opportunities to join Toyota. Toyota says it made the decision in response to customers' needs, noting it finds younger buyers want practicality in addition to the individualistic styling and features that Scion offered. Meanwhile, Toyota's own vehicles have gotten sportier, which the company says appeals to younger buyers. Scion claimed some successes, pointing to its average customer age of 36 years old, with 70 percent of its buyers new to Toyota. Scion sold more than a million vehicles since it launched. Its best year was 2006, when it sold 173,034 vehicles. Sales declined steadily in 2007-08 and then crashed in 2009 during the recession to 57,961 units, before bottoming out in 2010 with only 45,678 sales. "This isn't a step backward for Scion; it's a leap forward for Toyota. Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network," said Jim Lentz, founding vice president of Scion and now CEO, Toyota Motor North America. "I was there when we established Scion and our goal was to make Toyota and our dealers stronger by learning how to better attract and engage young customers. I'm very proud because that's exactly what we have accomplished." While Scion never recovered from its drastic sales decline, it served as a test bed for marketing and dealer tactics that helped its parent company. Scion tried out no-haggle pricing, a streamlined option plan (some cars had only two choices: color and transmission) and a pre-paid maintenance plan. "We appreciate our 1,004 Scion dealers and the support they've given the brand," said Bob Carter, Toyota senior vice president of automotive operations. "We believe our dealers have gained valuable insights and have received a strong return on their investment.

Toyota announces GT86 CS-R3 rally car

Toyota Motorsport GmbH has developed cars for all manner of racing, up to and including Formula One and Le Mans. But it got its start back in 1979 in rally competition, winning four drivers' and three manufacturers' titles in the World Rally Championship. And now it's announced a new rally car.
Based on the Toyota GT86 (better known to us as the Scion FR-S), the CS-R3 rally car isn't built to contest the top tier of the WRC, but is being developed to conform to the lower R3 class. That means a six-speed sequential gearbox, limited slip differential and upgraded engine, brakes, aero... the works. It'll retain the road-going model's rear-drive setup, joining the front-drive Yaris R1A in TMG's portfolio of customer rally cars.
Further details are set to be revealed "in the coming months", but the GT86 CS-R3 will benefit from the experience TMG accrued in developing the GT86 CS-V3 (pictured above) for the Nürburgring-based VLN endurance racing series.

Next Toyota Supra might be called S-FR

In the world of car-rumors, those surrounding the revival of the Toyota Supra are rivaled only mid-engine Corvettes and billion-dollar barn finds for Internet potency. Let's face it, we love them as much as you do. Entering stage right then is your latest Supra tidbit. The always-vigilant forum masters at SupraMKV.com have been spending caffeine-fueled nights combing through the US Patent and Trademark Office websites, it seems. The recent result of their efforts is a trademark filing for "Toyota S-FR," in reference to "automobiles and structural parts thereof." While hardly a smoking gun, Supra theorists propose that the May 28 filing could signal the way forward for a new sports car. The "S" might be Toyota's homage to the Supra nameplate, with "FR" obviously indicating a front-engine, rear-drive layout. We'd be surprised if Toyota was so wiling to throw away the brand equity built in to the Supra name – the company did re-up its Supra mark. Then again, we would've called the FR-S "Celica," too. Go figure. Of course, the trademark could be for just about anything else. A sub-FR-S model is one proposition, though it could just as easily be a concept car, or nothing at all. Sleuths, tell us what you think in Comments, below. Related Video: