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Japan considering offering free hydrogen cars because $30k incentives apparently not enough

There's no such thing as a free lunch. A free hydrogen fuel-cell vehicle, though? It may become a possibility in Japan, says Automotive News. We know the Japanese government is being plenty supportive of hydrogen vehicles since it will provide about $20,000 worth of incentives to prospective customers of the $69,000 vehicle. And with local governments like Toyota City's Aichi prefecture supplying another $10,000, out of pocket costs could reach less than $40,000 for the Toyota hydrogen car. We don't know for sure that the 'free' H2 car will happen, but with Toyota starting sales of its first production FCV next spring (potentially named Mirai), it could happen. That would also spell good news for Honda, which will follow up Toyota's effort for its own hydrogen fuel-cell vehicle. The case for the free car is still pretty tenuous. Automotive News, citing the Nihon Keizai business publication, reports that the Japanese government has thrown around the idea of subsidizing the vehicles outright to early adopters just to gain some momentum for this kind of zero-emissions vehicles. Heck, the government would even throw in free fuel for good measure. We'll see about that. To see some of the official hydrogen excitement, click here for a video of Japanese Prime Minister Shinzo Abe taking a Toyota fuel cell vehicle for a brisk test drive. Featured Gallery Toyota at 2014 Aspen Ideas Festival News Source: Automotive News - sub. req.Image Credit: Toyota Government/Legal Green Honda Toyota Hydrogen Cars incentives h2

Toyota launches updated Yaris in Europe, Vitz in Japan [w/videos]

Toyota first launched the Yaris in 1999, though that model was sold in the North America as the Echo. The second generation arrived in 2005, replaced by the third in 2011. Sometime next year, Toyota is expected to roll out a new Yaris for North America, to be built in Mexico on the same platform as the next Mazda2. But before that comes to pass, Toyota has introduced a mild facelift for the Yaris in markets other than ours.
With styling cues borrowed from the new Aygo and the Yaris Hybrid-R concept, the new Yaris (for Europe) and Vitz (for Japan) are distinguished by updated styling front and rear. Though the European model bears a more aggressive look than the JDM version, both feature the new X motif that seems to be the new look for the whole family - particularly for small hatchbacks.
The back end has also been revised to incorporate new LED taillights and a (faux) diffuser in the bumper. The cabin, meanwhile, has been redesigned to feel roomier and quieter with upgraded equipment. The suspension has also been refined, and in Europe at least, Toyota will continue to offer the Yaris with a choice of 1.0- or 1.3-liter gasoline engines, 1.4-liter diesel or hybrid powertrains.

European car sales up 8% in February

Three weeks ago an analyst increased projections for European car sales this year, expecting them to climb three percent compared to last year instead of 2.7 percent. That number is a postive sign after years of hard times but it turns out February was especially good, overall European sales climbing eight percent on a wave of southern European recovery and discounts - and this comes after five months of gains including January's 7.2-percent jump over the year before.
The only country of Europe's five largest markets to post a decline was France, just as it did in January, Germany, the UK and Italy posting solid double-digit numbers, Spain rocking the charts with an 18-percent increase because of a government program to encourage trade-ins.
The only brand to miss the wave was Volkswagen, dropping 0.8 percent as it watched the double-digit growth at sister brands Audi, Seat and Skoda lift the Volkswagen Group sales up by seven-percent. Peugeot overcame flat sales at Citroën to improve the group by 3.5 percent, BMW and the Mercedes-Benz/Smart combo rose by four percent, the Fiat group jumped 5.8 percent, Ford was up 11 percent, the Renault Group 11.5 percent, General Motors 12 percent and the Toyota clan by 14 percent.