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How Toyota's Le Mans racer may make its next Prius even better

The supercapacitor technology in the Toyota TS040 "offers great possibility for production car use." – Amanda Rice, Toyota Pop-culture junkies familiar with 1980s touchstone movies will hear the word "capacitor" and think Back to the Future. But the concept of supercapacitors being used in upcoming production models is being pushed by Toyota, not DeLorean. And because of that push, the future might look a little brighter for the Prius. The Japanese automaker will likely apply electric-motor technology used in Toyota's 24 Hours of Le Mans entry – the TS040 – in future versions of the world's best-selling hybrid, Australian publication Drive.com.au says, citing an interview with Toyota Motor Sports' Yoshiaki Kinoshita. Specifically, the racecar uses supercapacitors because they're effective at storing energy created when the vehicle is under braking, only to quickly redistribute it on demand for rapid acceleration. Kinoshita said Toyota may apply this technology to the Prius within the next five years. While declining to comment on specifics, Toyota spokeswoman Amanda Rice tells AutoblogGreen that the Le Mans vehicle "represents an advanced vehicle laboratory for hybrid vehicle and component development. The supercapacitor technology used in this vehicle with its fast charge and discharge capability offers great possibility for production car use." In her email, Rice added that the next-generation Prius will have smaller electric motors with greater power density and thermal efficiency, so let's add that to what we know or think we know about the fourth-generation model. Toyota entered two vehicles in this year's Le Mans race, and one of them had secured the pole-position and was leading much of the race before calling it quits 15 hours in because of electrical issues. Audi ended up winning the race, marking its 13th victory in the history of the French endurance contest.

Toyota spotlights Amy Purdy in new ad ahead of Super Bowl

The Super Bowl is still days away, but companies can't seem to help revealing their spots ahead of the big game. We already know a little of what Toyota, Mercedes-Benz and BMW have in store for us, and now the Japanese automaker is premiering one of its inspiring commercials for the refreshed 2015 Camry. The ad stars Paralympic snowboarder and former Dancing with the Stars contestant Amy Purdy as she works through life's difficulties to succeed. Titled How Great I Am, the true highlight of the commercial is the rousing and humorous speech from Muhammad Ali over the action that fits the theme of perseverance perfectly. While this spot is supposed to run before the Super Bowl actually begins, Toyota also has another ad for the second quarter of the game showing fathers and their children. It's all part of the brand's One Bold Choice campaign for the updated sedan.

Retro review of the twin-turbo Toyota Supra you missed in the '90s

The twin-turbo fourth-generation Toyota Supra has slowly built up a reputation as one of the premiere sports coupes of the 1990s. The image was partially helped by its inclusion in the original The Fast and the Furious in 2001, but even before that it was part of the quartet of Japanese performance machines along with the Acura NSX, Mazda RX-7 and Nissan 300ZX Twin-Turbo that defined speed for a generation of enthusiasts. Thanks to Motorweek's Retro Review series, now we get a chance to hear opinions on the Toyota from its original release. Two things strike the viewer in the review. First, it shows what a performance standout the Supra TT is. A run to 60 miles per hour in 5.1 seconds and 14 seconds in the quarter mile is strong against its contemporaries and makes it hardly a slouch today. The second surprising thing is just how flabbergasted the reviewers seem at the coupe. The price is up about $8,000 from the previous year, and MotorWeek isn't entirely impressed with the Toyota's weight saving measures that make the fourth-generation Supra a bit more raw than the last model. The great thing about these retro takes is that there's no nostalgia in the way to cloud the reviewers' judgment. Check out the video to find out how the twin-turbo Supra was received before it became part of the performance pantheon.