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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2016 Toyota Tacoma Access Cab revealed along with more details

The Toyota Tacoma stepped behind the curtain for a makeover, and has emerged for 2016 with an appearance both chunky and menacing, plus lots of new tech and features. We've already seen its exterior, but some details we didn't get are that there will be a new locking tailgate that can lower itself slowly, without slamming, an available tri-fold hard tonneau, and four new wheel designs. Supporting that will be a stiffer frame with more high-strength steel and additional hot-stamped, ultra-high-strength steel in a lighter bodyshell. Engines will come in two flavors, either the carryover 2.7-liter four-cylinder or a brand new 3.5-liter Atkinson-cycle V6 that utilizes both direct and port fuel injection. The four-pot only can only be had with a six-speed automatic transmission - one extra gear than before - with electronic shifting, the sixer can be specified with that or a six-speed manual. We haven't been given numbers yet, but Toyota says the new truck is "more powerful and fuel efficient," meaning we expect a raise on the 236 horsepower of the current 4.0-liter V6. The dash is laid out with a driver-focused "handlebar" theme, finished with soft materials and metallic accents. Tech options include push-button start, Qi wireless charging, a Multi-Terrain Select system, and blind-spot detection with Rear Cross Traffic Alert, while luxury is attended to with a power moonroof and leather-trimmed seats. To aid the ambiance, engineers improved the seals, added an acoustic windshield, a sound-absorbing headliner and a floor silencer pad to make the cabin quieter. The suspension has also been retuned to deliver a smoother ride and provide more travel. One neat convenience touch: a GoPro mount next to the rear-view mirror. Five trims will be offered when it goes on sale: SR, SR5, TRD Sport, TRD Off-Road, and Limited. Before then, there's a press release below with more information, and we'll soon have live pictures from the Detroit Auto Show floor. DOMINATE DIRT...OR ROCKS...OR PAVEMENT IN THE ALL-NEW 2016 TOYOTA TACOMA - Toyota Tacoma Rebuilt Inside and Out - New Engine, Transmissions and Suspension Tuning - Legendary TRD Off-road Toughness - Best-selling Mid-Size Pickup for 10 Straight Years - Designed, Engineered and Assembled in North America DETROIT, January 12, 2015 - - Whatever the terrain, Tacoma is king of the hill.

There's a familiar ring to this 1966 video of GM's hydrogen ElectroVan

"What we need is fuel cells that can run on a hydrocarbon fuel and air." It can be fun and educational to revisit the past as we look into the future. While we do have cars that plug in today, the first big batch of hydrogen powered vehicles is not yet arrived (but the Hyundai Tucson Fuel Cell CUV is leading the way). The idea of hydrogen as a promising future technology was also true in 1960s, when General Motors made a promotional movie for the ElectroVan. Turns out, the future then shared more than a little with the future now. As you can see in the short promotional video below for the hydrogen-powered ElectroVan, a modified 1966 GMC HandiVan, a big hurdle in the mid 1960s was the difficulty of obtaining hydrogen fuel. GM offered a possible solution at the time: "Hydrogen and oxygen are expensive and impractical fuels for a car. What we need is fuel cells that can run on a hydrocarbon fuel and air." Unlike today's hydrogen fuel cell cars, the ElectroVan used liquid hydrogen-oxygen fuel cells to get a range of between 100 and 150 miles. Not bad for the first hydrogen fuel cell-powered vehicle in the world. GM tested the ElectroVan on the GM grounds before sending it into storage and then to the company's heritage center. For another view to the past, this time with some focus on electric vehicles, take a look at a video from the 1994 Chicago Auto Show, also available below. Twenty years ago, the green vehicle hype was on the Toyota EV-50 electric car, the solar-powered Honda EVX (and a solar Honda racing car) and a hydrogen-powered Mazda Miata. The announcer's enthusiasm is contagious, but as we all know, none of these vehicles ever made it to dealerships. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Chicago Auto Show, Bangshift via YouTube Green GM Toyota Technology Emerging Technologies Electric Hydrogen Cars Videos