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Toyota spotlights Amy Purdy in new ad ahead of Super Bowl

The Super Bowl is still days away, but companies can't seem to help revealing their spots ahead of the big game. We already know a little of what Toyota, Mercedes-Benz and BMW have in store for us, and now the Japanese automaker is premiering one of its inspiring commercials for the refreshed 2015 Camry. The ad stars Paralympic snowboarder and former Dancing with the Stars contestant Amy Purdy as she works through life's difficulties to succeed. Titled How Great I Am, the true highlight of the commercial is the rousing and humorous speech from Muhammad Ali over the action that fits the theme of perseverance perfectly. While this spot is supposed to run before the Super Bowl actually begins, Toyota also has another ad for the second quarter of the game showing fathers and their children. It's all part of the brand's One Bold Choice campaign for the updated sedan.

Autoblog Minute: VW Q3 financial woes, 2015 Tokyo Motor Show

Consumer Reports pulls its Tesla recommendation, the U.S. Copyright Office offers a ruling affecting car owners, VW gets hit hard with third-quarter losses, and lots of exciting news from Tokyo. Autoblog senior editor Greg Migliore reports on this edition of Autoblog Minute Weekly Recap. Show full video transcript text [00:00:00] Consumer Reports pulls its Tesla recommendation, the U.S. copyright office offers a ruling that affects car owners and gear heads, VW gets hit hard with third-quarter losses, and lots of exciting news from Tokyo. I'm senior editor Greg Migliore and this is your Autoblog Minute Weekly Recap. After a week away testing vehicles for Autoblog's Tech of the Year award, we're back in the office to recap the week in automotive news. [00:00:30] One of the things you might have missed was Consumer Reports pulling its recommendation of Tesla's Model S sedan. The blemish for Tesla comes after a tally of reviews from customer surveys. The most common problem areas for the Model S as cited by survey takers included: the drivetrain, power equipment, charging equipment, body and sunroof squeaks, rattles, and leaks. So lots of stuff. Though they could not ignore a score of "worse-than-average", Consumer Reports still [00:01:00] highlighted the fact that the Model S was "the best performing car" they've ever tested. Telsa CEO Elon Musk took to social media to defend his sedans saying: "Consumer Reports reliability survey includes a lot of early production cars. Already addressed in new cars." And, "Tesla gets top rating of any company in service. Most important, CR says 97% of owners expect their next car to be a Tesla (the acid test)." In Financial news, Volkswagen took a hit and reported an operating loss of [00:01:30] $3.84 billion. This is the first such loss for VW in 15 years. Toyota reclaimed the crown as the world's largest automaker as well. It's important that it's not all doom and gloom for VW though in Q3. Sales revenues were up and the company's automotive division boasts $30 billion dollars in liquid assets. It's a sizable war chest that will no doubt come in handy, as the company has yet to feel the full brunt of the diesel emissions scandal. Good news for gear heads. The US copyright office [00:02:00] ruled in favor of mechanics and car owners by granting an exception to existing copyright law. The law was originally meant to prevent software pirating and bootlegging of Hollywood movies.

Toyota calling for independent, industry-wide Takata airbag testing

The initiative is still very new, and there's no set timeframe for this third-party testing to begin. With Takata's airbag inflator recall expanding nationwide soon, the scope of this safety campaign is only growing, and is set to affect millions of additional vehicles. Toyota thinks that it can help, though. The Japanese automaker has announced an initiative to get all of the affected companies to band together to fund independent, third-party testing of the faulty components. The goal of this work is to "ensure the inflators that require replacement are accurately identified and promptly fixed," according to Toyota. All of the data would be shared among the participating automakers to better understand the causes of these problems, which still aren't entirely known, and come up with the best way to repair the affected vehicles. "By combining our collective efforts behind a coordinated, comprehensive testing program, we believe we can achieve greater results. Together we will be better equipped to address this issue more rapidly for all customers," said Simon Nagata, President and CEO, Toyota Motor Engineering and Manufacturing North America, in the company's release. According to Toyota spokesperson Cindy Knight speaking to Autoblog, the initiative is still very new, and there's no set timeframe for this third-party testing to begin. The automaker's first step is simply getting the word out that it's looking for partners. She said Toyota "has spoken with colleagues in the industry" about setting up the independent evaluations and specifically said the company has already reached out to Honda and Ford about possibly working together on this. Honda also released a statement calling for similar third party testing, and when reached for comment about Toyota's proposal, Ford spokesperson Kelli Felker responded: "Ford takes the safety of our customers very seriously. We plan to join the proposed industry wide effort to investigate and develop solutions to address this critical issue. We look forward to discussing next steps with NHTSA and other automakers." Scroll down to read Toyota and Honda's full announcements of these safety initiative.