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New Toyota Tacoma, Ranger, Colorado/Canyon fight for midsize truck dominance

Sam Wedll has been driving his Toyota Tacoma pickup on the rugged roads of Northern California for seven trouble-free years, racking up almost 100,000 miles, so he’s interested in the redesigned version of the truck coming later this year. He paid $34,000 for his truck in 2016, loading it with plenty of options. HeÂ’s eyeing the new gas-electric hybrid Toyota Motor Corp. is going to offer, but Wedll, who does his own repairs, isnÂ’t interested in paying luxury prices. “The hybrid is pretty interesting to me because I like the idea of the fuel efficiency,” says Wedll, 47, a casino operations manager in Blue Lake, California. “IÂ’m just trying to save some costs wherever possible.” The Tacoma, known as the Taco to its legions of loyalists, is the leader of the pack in midsize pickups, one of the fastest-growing auto markets of the past decade. With outdoorsy weekend warriors and do-it-yourselfers looking for a truck that could fit in their garage, sales of midsize pickups more than doubled from 2010 to 2020. General Motors Co. and Ford Motor Co., which abandoned the market segment when sales slowed early this century, returned with new trucks to take on the Tacoma, which has dominated the medium truck market for almost two decades. Although it's easy to predict that the most lushly appointed versions of the new Taco could approach $50,000 (prices wonÂ’t be announced until later this year), Toyota insists it isnÂ’t backing away from budget buyers even as it rolls out fancier trucks. The current Tacoma starts at $28,030, and the company says affordability is critical to its success. In fact, Toyota will continue to offer the Taco with an old-school stick shift. The Tacoma controls 42% of the midsize truck market and outsells FordÂ’s offering 4 to 1. ThatÂ’s a role reversal from the full-size pickup market, where FordÂ’s F-Series has ruled the road for 46 years. Tacoma sales in the U.S. surpassed 237,000 last year, more than twice the number of GMÂ’s No. 2-ranked Chevrolet Colorado, according to consultant LMC Automotive. But as growth in the overall segment slows, the midsize market is developing into more of a turf war, with manufacturers vying for the sweetest highest-margin spots. “This segment is likely past its prime growth spurt,” says Jeff Schuster, president of the Americas for LMC Automotive.

eBay Find of the Day: Back To The Future Marty McFly 1985 Toyota SR5 pickup tribute

With DeLorean time machine replicas thick on the ground, it was only a matter of time before someone started recreating the other vehicles in the McFly garage. At the end of the first Back to the Future movie, Marty returns to 1985 to find his sweet-looking Toyota SR5 truck all waxed and ready for his date. That truck always did look great in the movie, and now's your chance to own this close facsimile.
This Back to the Future replica Toyota is on eBay with a price of $14,500, which the seller claims is half of what's been invested. Perhaps that's true, but it's still a nearly 30-year-old truck that's covered 280,000 miles. The seller does say the 22RE engine has been recently rebuilt, along with the rest of the drivetrain, and there's new paint, too. The attention to detail is admirable, and if you've always admired Marty's '80s-chic 4x4, now's your chance to own it.

Toyota says fuel cells could cost no more than diesels soon

Toyota wants to bring the cost of hydrogen fuel-cell vehicles down to something along the lines of a diesel vehicle's price tag. It just might take until the alliterative year of 2022 to hit that target. Such is the challenge of modern engineering. Fuel-cell vehicle costs may eventually approach diesel vehicle costs because of the relatively expensive process of both making a diesel engine and including it with particulate filters and other treatments required to reduce the soot once associated with such engines, Automotive News says, citing comments from Toyota executive Katsuhiko Hirose. And, while engineers initially estimated that fuel cells and diesels would reach price parity in about 15 years, Hirose said Toyota higher ups weren't satisfied with that answer and think the timeframe could be cut in half. The Japanese automaker in January said it would ramp up the manufacturing rate of its first production fuel-cell vehicle, the Mirai, to about 700 units this year and to 2,000 vehicles for 2016. Later this year, Toyota will start selling the Mirai in the US for either $57,500 as a purchase or $499-a-month lease, and both options come with free hydrogen. Who can say that about diesel fuel? Related Videos: