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Toyota, Mazda drop Takata as Mitsubishi, Subaru weigh options

It's not a very good time to be Takata right now. Fresh on the heels of longtime partner Honda ditching them, Toyota and Mazda have both come out and said they will not use the company's airbag inflators if they continue to rely on ammonium nitrate. Bloomberg reports that Subaru and Mitsubishi are also contemplating a divorce. "The inflator using ammonium nitrate produced by Takata will not be adopted by Toyota," President Akio Toyoda said during a briefing today. "What's most important above anything else is the safety and peace of mind of customers." Mazda echoed that position, simply saying it "will not use Takata airbag inflators which contain ammonium nitrate in our new cars." When you lose three huge OEM accounts in as many days, it's certainly going to have a deleterious effect on your fortunes. In Takata's case, that's meant a staggering 39-percent drop in their share price over the last three days. Yesterday alone, the company saw a 6.2-percent fall, Bloomberg reports. As the business publication reports, though, Takata isn't going down without a fight. The company is "considering some plans to survive," including a fundraising plan that will see it potentially offer up additional shares for sale. Still, at least one analyst doesn't see whatever company survives staying involved in the airbag inflator business. "I really don't see how they're going to be able to survive as an inflator manufacturer," Valient Market Research founder Scott Upham told Bloomberg. "When your major clients publicly come out and say that they're not going to use your products anymore, it makes this very difficult to sustain your business." News Source: Automotive News - sub. req.Image Credit: Carlos Osorio / AP Honda Mazda Mitsubishi Subaru Toyota Safety supplier

Recharge Wrap-up: Tesla and crude oil, Toyota Prius incentives

There is a direct relationship between Tesla stock and the price of US crude oil, according to Business Finance News. According to research, when oil prices rise, so does Tesla's stock value, though not always at the same rate. In some cases though, Tesla stock has performed well despite falling oil prices, or poorly during oil rallies. Business Finance News attributes this to "external forces" such as product launches (like the Powerwall) and strong or weak earnings on the part of the electric automaker. "Apparently," writes the article's author Jason Graul, "the relationship between the energy-innovation company and crude oil is based on basic principles of demand and supply, and substitute goods." Who would have thought? Read more at Business Finance News. Southern California Toyota dealerships are offering increased incentives on the 2015 Prius. As the car ages and gas prices remain low, many dealers are having trouble moving the hybrid. While the car is already eligible for $500 in discounts in the region, customers can now also nab a $2,000 gas card with a 24-month lease of the Prius Liftback (the deal is not available for the Prius C, Prius V or Prius Plug-In Hybrid models). Lease discounts for the Prius Plug-In Hybrid have increased from $2,500 to $4,000, making it about $259 a month to lease. All Prius models offer a $500 loyalty bonus, and Toyota is willing to waive up to the last six months of payments for leases ending between June 2 and September 28. The next-generation Toyota Prius begins production in December, and could arrive in the US as a 2017 model. Read more at Green Car Reports. Ballard has signed a deal to provide the hydrogen power systems for 33 buses in two Chinese cities. The supply agreements with Nantong Zehe New Energy Technology and Guangdong Synergy Hydrogen Power Technology are estimated to be worth $10 million. "We continue to see strong growth opportunities in China's mass transit market where fuel cells are increasingly being discussed as the next generation of clean propulsion," says Ballard President and CEO Randy MacEwen. "This demand is being driven by China's growing need for clean urban mass transit and air quality policies." Fuel cell and electric buses are currently eligible for a $150,000 subsidy, as China is working to promote clean energy and reduce pollution. Read more in the press release below.

First live photos and impressions of Toyota's 2014 Corolla

After releasing official pictures and a press release about an hour earlier, Toyota chose an aircraft hanger at the Santa Monica airport as the venue for the global introduction of its highly anticipated 2014 Corolla. Following an extended aerial acrobat show, which included performers running along the walls, swimmers romping in a massive overhead clear plastic pool and angry dancers destroying their cardboard stage in a glittery fit... the all-new C-segment star of the show was lowered on cables from the ceiling. (After the strobe lights and pounding sound that preceded it, the final vehicle reveal was almost anticlimactic.)
Face-to-face with the eleventh-generation sedan, we liked what we saw. Compared to last year's Corolla, the new model appears smaller in person - yet that is mostly an optical illusion. By the tape, it is four inches longer and slightly wider than its predecessor, but a bit shorter. The wheelbase has been stretched nearly four inches, yet the front and rear overhangs only give or take about an inch in the conversion. With the exception of the enormous wheel/fender gap (the new Corolla seems to ride too high), its overall proportions are very pleasing.
The fresh styling is modern and stylish, with sculpted lines that add character to a formerly bland sedan