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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Ford F-150 Raptor, Nissan Pathfinder and Frontier, and Cadillac Blackwings | Autoblog Podcast #663

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by News Editor Joel Stocksdale and Associate Editor Byron Hurd. It's a packed show this week, and the three dive straight into the week's truck loads of news, starting with the unveiling of the Cadillac CT4-V and CT5-V Blackwing variants, followed by the 2021 Ford F-150 Raptor and the 2022 Nissan Pathfinder and Frontier. Next, they move on to what they've been driving. For Byron, that means more trucks. Lots and lots of trucks. Joel recently spent some time behind the wheel of a Bronco Sport, and the three discuss its merits as both an off- and on-road crossover. From this, they segue into a "Spend My Money" featuring Senior Producer Chris McGraw's neighbor, who acquired an older Forest Service Bronco and wants tips on what to do with it.  Autoblog Podcast #663 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News 2022 Cadillac CT5-V Blackwing, CT4-V Blackwing bring big performance back to the brand 2021 Ford F-150 Raptor revealed, packing EcoBoost power, coil suspension and factory 37s 2022 Nissan Frontier enters the modern midsize truck world with big redesign 2022 Nissan Pathfinder debuts with fresh new duds, no more CVT What we're driving: 2021 Ford F-150 2021 Nissan Titan Pro-4X 2021 Toyota Tundra TRD Pro 2021 Ford Bronco Sport Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video:

Toyota reveals updated TS040 Hybrid LMP1 for 2015 [w/videos]

Toyota has yet to defeat Audi at Le Mans. In fact, nobody has in the past fifteen years except for Peugeot (which won in 2009) and Audi's own sister company Bentley (which took the checkered flag in 2003). But Toyota did win the broader FIA World Endurance Championship last season, beating its German rivals in five out of eight rounds. That means the Japanese automaker is returning to top-level endurance racing this season as the reigning champions, and this is the car with which it aims to defend its title. The 2015 Toyota TS040 Hybrid is closely based on last year's winning version, but has been updated to comply with the latest tweaks to the regulations. A new crash structure meant redesigning the front end, the aerodynamics package has been thoroughly revised, the suspension reconfigured and extra weight has been cut. All told, Toyota says it redesigned 80 percent of the parts on board. Each team running a hybrid prototype has an array of choices over what combination of internal-combustion and electric boost it will run, but Toyota opted to stay in the 6MJ category for 2015, the electric boost working in tandem with the 3.7-liter V8 to give the TS040 a combined output of over 1,000 horsepower. The team also developed two aero kits: one for high-speed circuits like La Sarthe that warrant reduced drag, and the other for tighter tracks requiring increased downforce. The revised TS040 has already undergone over 15,000 miles of testing in southern Europe over the winter. But the real test will come at Silverstone in two weeks for the opening round of the 2015 championship when it will have to fend off a two-pronged German assault from both Audi and Porsche ahead of the headline event at Le Mans in June. We'll be watching to see who comes out on top this year, but for now you can watch footage of Toyota's latest in the pair of videos below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mar. 26, 2015 A New Era for the World Champions Toyota Racing enters the 2015 World Endurance Championship ready to start a new era with the defence of its two titles. Toyota became the first Japanese company to win the World Championship during a very successful 2014 season, which saw Anthony Davidson and Sebastien Buemi also win the drivers' title.