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Toyota celebrates 30 years of 4Runner with... incentives?

Many Americans view their 30th birthdays as significant milestones, even though the average life expectancy here is more than 2.5 times that age. So you might think Toyota would be keen to party over the 30th anniversary of its 4Runner, since most models don't even live to half that age. You can put that idea away unless you consider discounts of $500 to $1,000 something worthy of cake and kazoos, since it appears that's all the birthday SUV will get. That's right, not even a trim-and-tape special edition or so much as a sticker. We asked Toyota for comment and were told they had "No other 30th anniversary 4Runner items to announce at the time."
So, about those incentives: they climb from $500 on the SR5 and Trail editions to $750 on Premium models and $1,000 on the Limited trims. Toyota says they're available at dealerships now and will last for the entire year. There's a press release below with a little more background, and there's a sad violin playing somewhere in the distance.
Disappointed, party of one, your table is now ready...

Driving the Toyota Tacoma, BMW 430i and Chevy Corvette Convertible | Autoblog Podcast #671

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by West Coast Editor James Riswick and Road Test Editor Zac Palmer. First, they talk about driving the Toyota Tacoma TRD Off-Road (equipped with a TRD Lift Kit), Mini Cooper S Hardtop 2-Dor, BMW 430i xDrive, Chevy Corvette Convertible and Chevy Suburban with the Duramax diesel engine. They discuss the news, including Toyota's desire to differentiate the 86 from the BRZ, the new Jeep Magneto concept and Greg's opinion piece on why Stellantis needs Chrysler. Last, but not least, they dig into the mailbag to help a listener figure out how to replace their Honda S2000 and Honda Fit. Autoblog Podcast #671 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars We're Driving 2021 Toyota Tacoma TRD Off-Road 2021 Mini Cooper S Hardtop 2 Door 2021 BMW 430i xDrive 2021 Chevy Corvette Convertible 2021 Chevy Suburban Duramax diesel News Toyota 86 reportedly delayed to differentiate it from Subaru BRZ Jeep Magneto: Electrifying the Easter Jeep Safari with a Wrangler EV Why Stellantis needs Chrysler Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video: Podcasts BMW Chevrolet Chrysler GM MINI Toyota Truck Coupe SUV Diesel Vehicles Luxury Off-Road Vehicles Performance

Porsche takes 2016 Le Mans win on last lap, Ford grabs class victory

So far, only one Japanese manufacturer has won the 24 Hours of Le Mans endurance race. That carmaker was Mazda exactly 25 years ago with the legendary, rotary-engined 787B. This year, Toyota was amazingly close to winning with their TS 050 car, piloted by Kazuki Nakajima, and it all ended in tears on the last lap. The Toyota ran smoothly for almost 24 hours, but to lose power and stall on the pit straight with five minutes to go is nothing short of catastrophic. Still, the #5 car was able to be restarted and limped across the finish line for 45th place. Toyota's #6 car had its own set of issues, as the car gained bodywork damage and also veered off track in the hands of Kamui Kobayashi. Driven to second place, the Toyota #6 passed the finish line driven by Stephane Sarrazin. For Porsche, the win with the #2 919 Hybrid was the 18th constructor title at Le Mans 24 Hours. The car was driven by Romain Dumas, Neel Jani and Marc Lieb, and it proved to be more reliable than the #1 919 with Timo Bernhard, Mark Webber and Brendon Hartley behind the wheel. The #2 Porsche and the #5 Toyota battled for the lead throughout the day. Had the Toyota not broken down, Audi would have missed a podium finish for the first time in 18 years - a great run was ruined this year by turbo trouble in the #7 R18 e-tron Quattro driven by Lotterer-Treluyer-Fassler, and the third place was taken by the #8 Audi with Lucas Di Grassi driving. Winners #LeMans24 #919Hybrid @Porsche_Team @neeljani @LiebMarc @RomainDumas but kudos to @Toyota_Hybrid team pic.twitter.com/TLRuwuSTzx — Porsche GB (@PorscheGB) June 19, 2016 ??? #LeMans24 pic.twitter.com/zUkBbA65RK — Peter Leung (@BaronVonClutch) June 19, 2016 In the GTE Pro Class, Ford had reason to celebrate: the #68 Ford GT campaigned by Chip Ganassi Racing took a class win 50 years after Ford's 1-2-3 GT40 Le Mans win in 1966. 50 years to the day following the '66 Le Mans 1-2-3, the No. 68 #FordGT has won the GTE Pro Class at #LeMans24 pic.twitter.com/jkMLuWlEYm — Ford Performance (@FordPerformance) June 19, 2016 For the full list of official results, click here.