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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Mazda-Toyota partnership has us dreaming of a rotary hybrid

As you may have seen, Mazda and Toyota are going to be working a little more closely with each other. In their announcement, the two companies said they'd be building an American assembly plant together, and working on electric vehicle technology. But one of the companies' goals got our mental gears turning: It's listed as "Expand complementary products," and it's left very open-ended. The companies say they "will further explore the possibilities of other complementary products on a global level." These are in addition to Mazda providing the Mazda2 to Toyota as the Yaris iA, and Toyota providing Mazda a commercial van to sell in Japan. So what could these future complementary products be? We have a couple of ideas, one that's ludicrous but awesome (and, sadly, probably won't ever happen), and the other grounded in reality. Let's start with the fun one. What's the one thing Mazda fan has been wanting for years? A rotary sports car, of course! And while Mazda has repeatedly said that it has a small band of engineers plugging away at the spinning triangle problem, the odds of Mazda putting it into production have been slim. The inherent thirst of the rotary would make it tough to introduce when fuel economy regulations have been tightening. Plus, Mazda is a small company that needs to stretch every dollar, and having a one-off engine not based on anything else would be expensive. How could Mazda get around these obstacles? This is where the partnership with Toyota comes in, in our long-shot fantasy. Aside from having deep pockets, Toyota has a wealth of knowledge in the realm of hybrids. Thus, why not a rotary hybrid? Electrifying their oddball motor would fix two issues. One is obviously the fuel economy, since the gas engine wouldn't have to run all the time. The other is in providing torque. Rotaries infamously have little torque, especially down low, so adding an electric motor would allow this hypothetical rotary sports car to have a grunty low end, while still providing the Everest-high redline rotary fans like. The idea would be sweetened with the solid-state batteries that Toyota is developing, which could provide lots of electricity without weighing a ton. The rotary-electric mashup notion isn't totally alien to Mazda, either, since the company created an electric Mazda2 with a rotary engine for a range extender — albeit for different reasons. The company even filed a patent for the rotary range extender recently.

Toyota recalling FJ Cruiser due to excessively bright headlights

Now, hold on. This recall isn't quite as serious as it sounds. Yes, Toyota is recalling 11,489 FJ Cruiser models from the 2007 to 2013 model years, and yes, it's because the vehicles, as the National Highway Traffic Safety Administration states, "fail to conform to Federal Motor Vehicle Safety Standard No. 108, 'Lamps, reflective devices, and associated equipment.'" But read the fine print and you'll see the catch: This recall is only for vehicles fitted with the automaker's auxiliary lighting kit that can be mounted to the front bumper.
Basically, the auxiliary lamp assemblies use 55-watt bulbs, and when these are turned on in conjunction with the upper beam headlamps, it's a pretty blinding sight. NHTSA states that excessively bright lights can blind other drivers, increasing the risk for a crash.
To remedy the situation, Toyota will replace the 55-watt bulbs with cooler 35-watt units. The recall is expected to begin later this month. Scroll down for the full details in the NHTSA report.