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Toyota celebrates 30 years of 4Runner with... incentives?

Many Americans view their 30th birthdays as significant milestones, even though the average life expectancy here is more than 2.5 times that age. So you might think Toyota would be keen to party over the 30th anniversary of its 4Runner, since most models don't even live to half that age. You can put that idea away unless you consider discounts of $500 to $1,000 something worthy of cake and kazoos, since it appears that's all the birthday SUV will get. That's right, not even a trim-and-tape special edition or so much as a sticker. We asked Toyota for comment and were told they had "No other 30th anniversary 4Runner items to announce at the time."
So, about those incentives: they climb from $500 on the SR5 and Trail editions to $750 on Premium models and $1,000 on the Limited trims. Toyota says they're available at dealerships now and will last for the entire year. There's a press release below with a little more background, and there's a sad violin playing somewhere in the distance.
Disappointed, party of one, your table is now ready...

California readies big 'red carpet' for hydrogen cars, H2 stations

The Golden State is sinking some serious green into its hydrogen-refueling infrastructure. But California says it's rolling out the red carpet for hydrogen fuel cell vehicles. Maybe we'll get our colors straight eventually. With a goal to have 1.5 million zero-emissions vehicles on California roads by 2025, the California Air Resources Board is outlining plans to sink $50 million into opening 28 publicly accessible hydrogen refueling stations by the end of 2015 and more than 50 ready for business by 2017. Today, California is home to all but one of the country's 11 public hydrogen stations (the other is in South Carolina). The most recent addition was at Cal State Los Angeles in May for the university's Hydrogen Research and Fueling Facility. Most of the first expansion of 28 stations will be represented by a partnership Toyota and FirstElement Fuel Inc. announced this spring. FirstElement is headed by ex-General Motors and Hyundai executive Joel Ewanick. The collaboration will help build out 19 hydrogen refueling stations, which are said to be located so that anyone in the state can reach them with their H2 car. HyGen Industries, Linde and the Institute of Gas Technology are among the other entities breaking out refueling stations. Check out CARB's press release below. California agencies roll out red carpet for hydrogen electric vehicles State partnerships accelerate the transition to zero-emission vehicles SACRAMENTO - California state agencies are collaborating on a range of initiatives to support the goal of 1.5 million zero-emission vehicles on the road by 2025. Last week, the California Energy Commission carried out one of these initiatives, voting to use nearly $50 million to put in place 28 new, public hydrogen refueling stations and one mobile refueler by the end of 2015. The move was one of several actions designed to help achieve a key goal of the state's zero-emission vehicle (ZEV) plan: to accelerate construction of hydrogen refueling infrastructure across the state. "California is rolling out the red carpet for Californians who choose these ultra-clean hydrogen powered electric cars and for the companies that make them," said Air Resources Board Chairman Mary D. Nichols.

Oh, Kei Go: Toyota set to enter JDM minicar market?

Toyota is looking to get bigger... by going smaller. The Japanese automaker is looking to enter the kei car market, a popular segment in its homeland. Kei cars are small vehicles with restrictions on length (11.15 feet), width (4.86 feet), engine size (660 cubic centimeters) and power output (63 horsepower). Currently, Toyota is the only Japanese automaker not producing vehicles for this segment, but that is set to change, according to a report from The Wall Street Journal.
Thanks to its relationship with Daihatsu, Toyota can jump right into the kei car game. Daihatsu is one of the largest producer of kei vehicles and it is currently owned by Toyota.
Although kei cars are restricted in terms of size and power, they are not restricted by technology. Automakers utilize different drive configurations, powertrains and amenities to keep their cars fresh. Daihatsu and Toyota plan to work together to produce Toyota-branded kei cars. The two companies will utilize Toyota's knowledge of electric and hybrid systems to produce efficient little vehicles for the Japanese market.