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Toyota Europe boss says 'reasonable number' of fuel cell vehicles on the way

We know that Toyota is gung-ho about delivering its first hydrogen fuel cell sedan to early-adopter markets like southern California and part of Japan next year. The Japanese automaker's European H2 plans have long been part of the mix, but a new press release shows just how committed Toyota is to hydrogen all around the world. "The volume will be limited, but they will be visible on the streets" – Didier Leroy Toyota says hydrogen fuel cells are a "major, but logical next step" after the company's pioneering work on gas-electric hybrids for 15 years. Didier Leroy, president of Toyota Motor Europe (pictured), said in a statement that he knows there will be H2 hurdles, and so Toyota will start with "a reasonable number of cars" in Europe. "The volume will be limited," he said, "but they will be visible on the streets." Karl Schlicht, Toyota Motor Europe executive vice president, compares Toyota's current hydrogen progress with where the company was with hybrid's in the not-too-distant past. When it comes to infrastructure and cost, he said, "There is of course a long way to go, as with any game-changing technology, but remember the same was said about hybrid only 10 years ago." You can read the full PR below. We don't remember a lot of people saying the infrastructure for hybrids simply wasn't there in 2004, but maybe we missed that memo. TOYOTA EXECUTIVES SET THE SCENE FOR DELIVERING FUEL CELL TECHNOLOGY 16/04/14 from Toyota The next era in Toyota's technology development is about to become production reality, with the market introduction next year of the company's first hydrogen fuel cell-powered car. It's a major, but logical next step for the company, as it builds on the success it has achieved with hybrid over the past 15 years. Karl Schlicht, Executive Vice President of Toyota Motor Europe, is explicit about Toyota's commitment to hydrogen power and the potential of fuel cell vehicles to deliver on the company's ambitions to develop the ultimate eco-car. He says: "Our unique hybrid history and experience have proven invaluable for the next big leap. Back in 2010, we promised our first fuel cell car for 2015 and we are fully on track to honour our commitment. "Fuel cell is a technology that can secure our concept of personal mobility. That's because fuel cells combine the strengths of EVs (electric vehicles) and hybrids, with those of conventional cars.

Toyota, Mercedes, BMW top automakers included in List of Best Global Brands

Interbrand, a consultancy firm, has published its 13th annual list of the best global brands. Besides seeing some shakeups at the top - Apple and Google unseated Coca-Cola (a company that has dominated the survey since its birth), the 100-item list features 14 automakers, most of which enjoyed double-digit gains in brand value.
Toyota managed to retain its spot as the study's top automaker. It finished the survey in 10th position overall (the same as last year), despite a 17-percent improvement in its brand value, from $29.33 billion to $35.34 billion. Mercedes-Benz, BMW and Honda all made the top 20, at 11th, 12th and 20th place, respectively. Hopping a ways down the list, we come across Volkswagen in 34th place, up from 39th in last year's study, with a brand value of $11.12 billion, a 20-percent improvement over 2012. Ford and Hyundai round out the automakers in the top 50, at 42 and 43.
Porsche made the largest year-over-year gain of any automaker, with its brand value increasing 26 percent to $6.47 billion. Chevrolet meanwhile, cracks the list for the very first time at 89th place. As Interbrand notes, Chevy's inclusion is notable because of the sheer number of vehicles it moves for General Motors and its recent push in developing markets. The final interesting note on this survey is the position of an automaker that takes its name and logo more seriously than perhaps any other - Ferrari. The Italian exotic manufacturer finished 98th out of 100, with just $4.01 billion in brand value, a six-percent improvement over 2012.

2019 Subaru Forester Sport vs 2019 Toyota RAV4 Adventure: How they compare

The 2019 Toyota RAV4 is not only completely redesigned, but reimagined as well. As we detailed in our first drive review, the new RAV4 ditches the more car-like and uber-utilitarian nature of its predecessor for something that's more SUV-like and characterful. It's a new direction exemplified in the RAV4 Adventure trim, which specifically targets those folks who plan to actually take their compact crossover to the great outdoors. People who will get it dirty, use the extra ground clearance and store things on the roof. You know, the sort of people who would consider the 2019 Subaru Forester. It too is redesigned for 2019, but its transformation is almost unnoticeable compared to the RAV4's. Forester customers were obviously quite happy with the way things were. We got a chance to drive both the 2019 RAV4 and 2019 Forester back-to-back last week both on-road and off-road, so let's take a look at how they compare, including a look at their on-paper specs. 2019 Toyota RAV4 Adventure View 31 Photos Performance and fuel economy The Forester got a new, more powerful 2.5-liter flat-four engine for 2019, and it now comes standard with a continuously variable transmission. It produces 182 horsepower and 176 pound-feet of torque, which is pretty much mid-pack among compact crossovers. Crucially, though, throttle response is so sharp that it makes the Forester actually feel quicker than it is when accelerating from a stop — a sensation enhanced even further by selecting the Sport Sharp mode button on the steering wheel. However, in either mode, the engine's remarkable power reveals itself as the tachometer and speedometer wind toward higher digits. One must also deal with the Forester's CVT. Perhaps some may appreciate the smooth, uninterrupted acceleration that results from a lack of gear changes (nor even simulated ones as in some other company's CVTs), but others may find it unusual and irritating. Subaru's CVT is certainly not our favorite example. By contrast, the 2019 RAV4 is conventional with its 2.5-liter inline-four engine and eight-speed automatic transmission, which behaves just as normally and effectively as one expects. The RAV4 is also considerably more powerful at 203 hp and 184 lb-ft — both compared to the Forester and to the entire segment as well. As a result, its acceleration is stronger (likely a difference of a half-second in 0-60-mph time) even if it may not initially feel like it.