2007 Toyota Corolla Ce Sedan 4-door 1.8l on 2040-cars

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Toyota sees Camry share loss despite predicting increasing sales

Toyota may be set to lose share the midsize sedan market. While speaking with Automotive News, Toyota North America CEO Jim Lentz said that if his company kept pace with the current swell in the market for family four doors, Toyota would need to sell around 500,000 Camry models. "I'm not sure we can do much more than 400 [thousand] today," Lentz said.
But that doesn't mean Camry sales are shrinking - on the contrary, Lentz thinks Toyota will likely sell more Camry units in 2013 than it did in 2012, it's just that the company isn't keeping pace with segment's current explosion in popularity. Industry wide, midsized sedan sales have increased by 20 percent. "Are we going to lose [Camry] share? Probably so," Lentz said, "but we will continue to grow in raw volume."
Toyota sold 404,886 Camry units last year, and the company just revised its 2013 sales objective from 2.18 million units earlier this year to 2.2-million plus units, so while things are looking up for the brand and Camry sales may be on the rise, Toyota may not have the muscle to keep up its share in the sedan segment. Whether that's because of a production bottleneck or a predicted sales ceiling isn't clear. We've got a call in and will update this news item if/when we learn more.

Behold the mad genius of the Ferrari-powered Toyota 86

Ryan Tuerck's latest project, a Toyota 86 with the F136 V8 engine from a Ferrari 458, has to be one of craziest projects ever envisioned. While the finished project will be nothing short of extraordinary, Tuerck reveals some of the finer details on fitting a large Italian engine into a small Japanese car. One of the most difficult tasks with the engine swap is getting the V8 to fit in the 86's compact engine compartment. Since the V8 is taller and longer than the stock 2.0-liter four-cylinder engine, Tuerck and his team have had to do a lot of cutting and fabricating. Tuerck also revealed that the vehicle wouldn't be used in competition, which allows the team to go beyond the rulebook in terms of body strengthening and custom components. There's still a lot of work to be done, but Tuerck claims the vehicle will be ready by October. Donut Media, the YouTube channel that is covering the build, promises to cover every aspect of the project including the first start, which should be coming soon. Related Video: News Source: YouTube via Donut MediaImage Credit: Donut Media Aftermarket Weird Car News Ferrari Toyota Performance Videos toyota 86 engine swap scion frs

Toyota MR2 shows why we still love the 1990s

Was there a better time for Japanese performance than the 1980s and 1990s? It seems like looking back, Japan was on a roll, producing cars that were affordable, economical, reliable, fast and lightweight. And while all the attention is - thanks to a certain film series - focused on cars like Toyota Supra and Mazda RX-7, there is a lesser-known model that's establishing its own enduring legacy without the help of Paul Walker and Vin Diesel.
The MR2, affectionately known as the "Mister Two" to fanboys, first arrived in 1984 as a lightweight, mid-engined sports car that proceeded to eat the lunch of the Pontiac Fiero in terms of performance. That car was replaced in 1989 with the more familiar, rounded-out MR2, which is the subject of this latest video from the team at Petrolicious.
The video takes a look at a group of MR2 drivers, and attempts to explain what it is about the car that is destined to make it a future classic. Scroll down to see Petrolicious examine the MR2 Connection.