2003 Toyota Corolla Ce on 2040-cars

Auto blog

Refreshed 2013 Toyota Landcruiser Prado gets official [w/video]

We'd seen leaked images of the the refreshed 2013 Toyota Land Cruiser Prado, now Toyota has deemed it officially ready for the European masses it is aimed at. We can only hope the masses are ready for that grille, probably the most intense of the many changes made to the volcano-eating truck. The new face and its "powerfully projecting vertical bars" were designed to "accentuate the new Toyota's rugged appearance," as if the legendarily capable SUV wasn't rugged enough. Other changes include redesigned headlight clusters, stronger character lines along the sides, new taillights and license plate "garnish" in back, and a slew of new wheel choices. Both the three- and five-door are 20 millimeters longer, all of that in the front overhang, but the approach angle apparently hasn't changed.
The new organization of trims runs from Entry to Legend, Prestige and Executive. The interior has been reorganized with better seats in the second and third rows, a new upper center console, a redesigned panel for controlling on- and off-road driving functions, reworked Optitron meters with a 4.2-inch LCD screen, and new switchgear, fabrics and color schemes. Infotainment has been upgraded with Toyota Touch 2 and Toyota Touch 2 with Go. They mirror your smartphone if said phone happens to be either a Samsung Galaxy S3 or Galaxy Note 2.
On-road driving dynamics have been improve with suspension changes, and a Rear Cross Traffic Alert added to the suite of safety features for maneuvering the beast. When it comes to the Land Cruiser's real reason for being, the five Multi-terrain Select choices and five-step Crawl Control are more easily used with a Multi-terrain Monitor reworked for more clarity.

YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos]

After Sunday's big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation's water cooler on Monday, and it's got some preliminary stats to share in the lead up to kickoff.
As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers.
Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views - six million and counting - among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing, which is up to 5.6 million views. Third place is Audi's Prom commercial (3.3M views), fourth goes to Volkswagen's slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco's commercial (3.2M views). You can watch all five in order below.

Toyota plans biggest stock buyback in over a decade

At the end of December, 2013 Toyota had a cash stockpile of 1.8 trillion yen ($17.5B US). As of March 31, at the end of its current financial year, company coffers are expected to swallow another 1.9 trillion yen ($18.4B US) in net profit - said to be a record sum for the Japanese automaker. In a gesture signaling a turnaround from the horrors of the global recession, Bloomberg reports that Toyota will buy back 60 million shares of its stock, as much as 1.89 percent of the company, for something like 360 billion yen ($3.5B US). It's the first buyback since 2009 and the largest buyback since 2003, when it spent roughly 390 billion yen ($3.8B US) repurchasing shares.
Company president Akio Toyoda founded the Toyota Mobility Foundation (TMF), a non-profit that will support international groups working on transportation issues in emerging markets. Half of the stock that Toyota buys, 30 million shares, will be sold to the foundation via the Japanese Trustee Services Bank for one yen per share, the dividend providing the foundation's initial funding. The other 30 million shares will be canceled, a company spokesman telling Reuters that the company wants to reward shareholders.
Industry analysts have been asking Toyota to either return money to shareholders or invest in new factories, but Toyota has ruled out the latter. After getting burned with excess capacity when the financial crisis came, the company is focused on extracting efficiencies from the plants it already has. Toyota has said it plans to complete the buyback by June of this year.