2003 Toyota Corolla 4dr Sdn Ce A on 2040-cars

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2013 Toyota Tacoma TRD Sport

"Oh yeah, Toyota still makes the Tacoma." Admit it, that's what you just said to yourself. It's a perfectly natural reaction, but the Tacoma has been quietly anchoring its segment for years, outselling every other compact pickup without making too much of a fuss. Toyota hasn't neglected the Tacoma - it was updated in 2012 with a revised nose and interior as the most noteable changes.
In a world awash with high-value fullsize pickups all vying for your attention, the Tacoma still charms more than a few buyers out of their cash. I hooked a Tacoma for a week to see whether it still has enough to recommend it.
Driving Notes

Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."

Toyota teases 2016 RAV4 Hybrid for New York Auto Show

Toyota is being extremely enigmatic with its tease for the newly announced RAV4 Hybrid. The Japanese automaker merely has a photo of the model's rear end with a visible hybrid badge on it. The only additional into tells us to look forward to the CUV's debut in just a few days at the New York Auto Show on April 2. Thankfully, Toyota's teaser shot does give away a few more details about this new version of the RAV4. The LED taillights on display aren't the regular ones that wrap around the back of the popular crossover. In the current design, the white portion is placed near the middle of the hatch, and there's amber at the corner. Here, the indicator is clear and two strips of lights run towards the center. The automaker has made its plan clear to sell even more crossovers in the near future, and the RAV4 has already been a strong mover for Toyota. The company shifted 267,698 of them in 2014, a year-over-year jump of 22.7 percent. Through February 2015, it has sold 41,767 examples of the CUV, a 25.3-percent improvement over the same period last year. Still, the decision to launch a hybrid version of the RAV4 now is a bit surprising. The US market for the green segment was soft last year, and it hasn't really turned around yet. Although, rumors of Toyota launching a greener variant of its popular CUV have been around for years. At that time, the company said it would monitor market demand, and maybe the people have spoken. Related Video: A new hybrid joins the Toyota family. 2016 RAV4 Hybrid. See it April 2, 12:30 p.m. EDT at the New York International Auto Show. Featured Gallery 2016 Toyota RAV4 Hybrid: Teasers News Source: Toyota Design/Style Green New York Auto Show Toyota Crossover Hybrid 2015 ny auto show toyota rav4 hybrid