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Anti-EV messaging alive and well at Toyota, sort of

The folks at Toyota in Japan can be pretty blunt about electric-vehicle technology prospects as a viable transportation alternative to the internal combustion engine. Here in the states? Slightly more sanguine. Toyota global head of research and development Mitsuhisa Kato, according to Automotive News, discounts the potential of substantial EV sales in the near future because the appropriate technology that provides comparable driving distances and fill-up times relative to conventional vehicles doesn't yet exist. While Toyota has been conducting testing programs with shorter-commute-distance EVs in countries such as Japan and France, its only production EV in the US is the RAV4 EV, and Toyota sold just 546 of those in the States during the first half of the year. Toyota is much more excited about the debut of its first hydrogen fuel-cell production vehicle, in both Japan and the US, next year. Toyota Motor North America spokeswoman Jana Hartline was a little more charitable when discussing the EV's prospects in an interview with AutoblogGreen. "For shorter range, EVs serve a really great purpose, but as far as having equal mile range to an internal combustion engine, there's going to need to be some serious breakthroughs," Hartline said. "And that where the fuel cell comes in." Last month, Toyota said its fuel-cell sedan that will debut in Japan next April will be priced at about $69,000, though the company emphasized that it shouldn't be assumed it will be priced similarly in the US and Europe. Toyota hasn't released many performance details, though the sedan is expected to have a full (hydrogen) tank range of about 435 miles, or about five times that of a Nissan Leaf. Read here for Autoblog's First Drive of Toyota's fuel-cell sedan.

Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Submit your questions for Autoblog Podcast #319 LIVE!

We record Autoblog Podcast #319 tonight, and you can drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #319
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