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Jaguar E-Type with Supra's 2JZ debuts at SEMA looking fly and fast

We hope you’re not bored of seeing Toyota 2JZ engine-swapped cars, because this one sure does capture our attention. The 1969 Jaguar XKE 2+2 youÂ’re looking at here is unlike any E-Type youÂ’ve seen before, and while it still has a straight-six under the hood, pretty much everything else about the coupe has fundamentally changed. In a nod to just how beautiful the E-Type is to begin with, its design is only different in this Eneos build because it needs to be. Fender flares were designed and 3D-printed by Illumasthetic, and they were then strengthened with carbon fiber. Why did it need the flares? Well, thatÂ’s because the 2JZ-GTE 3.0-liter turbocharged inline-six from the Supra produces far more power than the E-Type ever did, requiring a lot more rubber to keep things straight. Of course, the Supra engine isnÂ’t stock, as itÂ’s been modified with Deatschwerks injectors, a Nuke Performance fuel system, CP-Carillo pistons and rods, a Borg Warner EFR 8474 turbo, Vibrant Performance intercooler Â… the list goes on forever. Output is estimated at about 750 horsepower. The Frankenstein theme continues with the E60 generation 535i rear subframe suspension and differential out back. Meanwhile, it uses the five-speed manual transmission from an E36 generation M3. The front suspension is custom, and while BMW brakes are used in the rear, Eneos chose brakes off a 2003 Chevy Corvette up front. The 17-inch Rotiform STL wheels are wrapped with Bridgestone Potenza RE-71 RS tires. Inside, this Jag-yota gets a full roll-cage, Tillett seats, an OMP steering wheel and a whole lot more. Eneos credits Faruk Kugay as the carÂ’s builder – Kugay previously built some rather creative cars, like a 997 Porsche 911 GT3 with a Subaru Impreza STI EJ25 engine and an E30 BMW 3 Series with a Honda S2000Â’s 2.0L engine. This Jaguar takes the wild engine swaps and engineering to totally new heights, though, and we canÂ’t help but simply love the way itÂ’s been executed. Related Video

Toyota ad says fuel cell cars are inevitable

Toyota's confidence in H2 technology remains as strong as ever. The company has released a new commercial that says it's not a matter of if we all start driving hydrogen cars, but when. In fact, the 70-second spot calls 2015 the turning point for the alternative powertrain technology. Here's a bit of the voiceover for the animated spot, which to our eyes and ears comes off as more than a little defensive: There will be the naysayers. The handbrakes, who say that it can't be done. that it's unsafe. That there's no infrastructure to support it. Then there'll be the trailblazers. The first to put up their hand, and put down their foot. The bold few, driven to be remembered as those who made a difference. And perhaps, the ones that made all the difference. In the end, Toyota says, we're all going to be driving hydrogen cars, starting perhaps with the company's first H2 sedan which will go on sale next year. But, if the early comments on the video's YouTube page are any indication, then Toyota's might be a bit lonely driving down the hydrogen highway. Watch the ad below, then vote in our poll below and let us know what you think of Toyota's approach. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

General Motors became second-largest US advertiser in 2013

General Motors might be mired in several recalls, as well as the ongoing investigations from the National Highway Traffic Safety Administration and Congress into the automaker's response to those recalls. However, the company can celebrate taking the title of the US' second-largest advertiser in 2013. According to Ad Week examining a recently released study, total advertising spending in the US posted its fourth consecutive year of rising expenditures with 0.9-percent growth to $140.2 billion. Of that, the auto industry spent $15.2 billion to promote its goods in 2013, up 3.8 percent.
The country's biggest advertiser was Procter and Gamble, which dropped $3.17 billion in 2013, an increase of 11.8 percent. GM became the nation's second largest promoter with $1.794 billion in spending, up 10 percent. The biggest proportion of that money went to sell Cadillac and GMC. AT&T barely lost out with $1.793 billion in advertising, 15.2 percent growth. The 10 businesses with the highest ad investments spent a cumulative $15.9 billion during the year, 6.6 percent higher than 2012. Toyota came in eighth place making it the only other automaker to rank in the top 10.
The study also indicates that there is a shift in advertising spending from television and print to the Internet. There was 15.7 percent more money outlaid to promote products online in 2013 than the previous year. In comparison, television dropped 0.1 percent, newspapers were down 3.7 percent and radio fell 5.6 percent.