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Toyota expanding Aichi's test EV infrastructure in Japan

OK, now we're really confused. In the US, Toyota has been telling anyone who cares to listen that the future of advanced-powertrain technology is hydrogen fuel-cell vehicles, not electric ones. In China, a Toyota joint venture is looking at EVs. Over in Japan? They've just decided to pony up a little more for testing electric-vehicle technology. Maybe something's lost in translation. Toyota has been running an electric-vehicle charging station trial project in Japan's Aichi Prefecture during the past couple of years and is now ready to expand that program, adding 43 new charging stations to the 104 already present. Many of the EVSEs are in municipal-owned properties or in mountainous areas (where EV batteries drain the fastest). Toyota's expanded program started running in Kariya City, Toyota City, Toyohashi City and Nagakute City this month, and testing will extend until the end of next March. There's more in Toyota's press release below. Toyota's electric-vehicle presence is limited here in the US, as the low-production RAV4 crossover is the only model sold here. Toyota executive Craig Scott was recently quoted as saying that the company questions whether there is sufficient demand in the US for pure electric vehicles. With that in mind, Toyota will debut its hydrogen fuel cell model in the US in 2015. Toyota to Test Expansion of EV and PHV Charging Infrastructure in Japan Toyota City, Japan, October 31, 2014-Toyota Motor Corporation announces that it will be testing electric vehicle charging infrastructure in Aichi Prefecture from November 1 until March 15, 2015. The tests will involve standard chargers for use with vehicles such as plug-in hybrid vehicles (PHVs) and electric vehicles (EVs). The tests will be conducted jointly with four municipalities (Kariya City, Toyota City, Toyohashi City, and Nagakute City) and two companies (Toyota Industries Corporation and UNY Co., Ltd.), all of which are located in Aichi Prefecture. Toyota conducted similar tests in FY2012 and FY20131. In addition to targeting commercial, tourist, and accommodation facilities as in past tests, this year's tests will also involve cultural and social service facilities (including some in hilly and mountainous areas). Multiple chargers will be installed at certain commercial facilities where charger use was heavy in last year's tests. The aim will be to ascertain the optimal number and location of charging stations and their ease of use.

Toyota's car subscription service rewards you for safe driving

Toyota has teamed up with Sumitomo Mitsui Auto Service Company to launch a new car subscription service with gamification elements in Japan. The program is called Kinto, and it'll offer two tiers: the first, called Kinto One, will allow you to drive one Toyota vehicle over a three-year period for anywhere between $420 and $900 a month. When the tier becomes available on March 1st, you can choose from the available Prius, Corolla Sport, Alphard, Vellfire and Crown models. The other tier called Kinto Select will give you the power to drive one of the available Lexus-branded vehicles for $1,630 a month for three years. Now, what truly makes Kinto potentially more interesting than other leasing services is a rewards program that awards points based on how well you drive. Toyota didn't really expound on how it will work, other than saying that it will "award points to customers based on their vehicle usage (such as for safe or ecological driving)." As TechCrunch notes, the assumption is that the vehicle's in-car connected system will come with the ability to monitor your driving. Best thing about it is that the points you earn aren't useless rewards you can't even use: you'll be able to apply them toward payments. Kinto's Select option will be available starting on February 6th, almost a full month before the more affordable Kinto One launches. Both will be available via select dealers in Tokyo on a trial basis, and they won't officially roll out across Japan until summer. The points program won't be available until fall, when Kinto One's options will also expand. Unfortunately, there's no word on whether Kinto will eventually roll out in the US and other markets outside Toyota's home nation.For more information on Vehicle Subscription Services, check out the Complete Guide.Reporting by Mariella Moon for Engadget.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2015 Toyota Yaris

Advertising firms have done an admirable job convincing consumers that the easiest way to find a best-in-segment car or truck is by looking at a few key metrics. In the most elementary terms, the vehicle with the highest horsepower, most gears in its transmission housing, lowest acceleration times and best fuel economy most certainly must be the class benchmark.
Yet as the commercials and billboards continue to drive that deceitful message, Toyota is betting shoppers in the subcompact segment are a bit more discerning. The Japanese automaker has just launched its updated 2015 Yaris, a three- and five-door offering that bucks the innovation and performance trends by offering what Toyota feels that entry-level buyers actually desire - reliability, practicality and a low sticker price.
It's sweltering in the tropical Hawaiian sun as I check out the deeply refreshed 2015 Yaris SE. This five-door hatchback, a range-topping version of the company's subcompact "sporty hatch" (Toyota's words, not mine), builds on the new-in-2012 generation by wearing new front and rear fascias, redesigned headlights and some attractive new wheels for the upcoming model year.