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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Toyota recalls 112,500 models for steering, transmission issues

Toyota has announced a voluntary recall of a variety of vehicles built between model years 2012 and 2015. Roughly 110,000 of the 112,500 vehicles being recalled consist of the gas and hybrid variants of the 2015 Camry and Highlander, as well as the 2014 and 2015 RAV4. The problem, this time around, is down to a circuit board that may have been damaged during manufacturing of the electric power steering system. According to Toyota, the bad circuit board can lead to a loss of power steering. Owners would still have manual steering control, although they'll have a warning lamp glaring at them from the instrument cluster the entire time. As for the remaining 2,500 vehicles, they're limited to the RAV4 EV, built between 2012 and 2014. A software issue in the electric vehicle traction motor assembly could cause the EV to shift into neutral. As with the issue affecting the Camry, Highlander and gas-powered RAV4, vehicles with this problem will produce a warning lamp in the instrument cluster, as well as a "Check EV" message. Toyota will be notifying owners of the affected vehicles via snail mail, and asking them to report in for free repairs at their local dealership. Check out the whole press release on the issue, available below. TORRANCE, Calif., March 11, 2015 – Toyota Motor Sales, U.S.A., Inc., today announced it will conduct safety recalls of approximately 2,500 Model Year 2012 – 2014 RAV4 EV vehicles; and approximately 110,000 Model Year 2015 Camry, Camry Hybrid, Highlander, Highlander Hybrid, and 2014-2015 Model Year RAV4 vehicles. In the involved RAV4 EV, components in the Electric Vehicle Traction Motor Assembly, which is part of the propulsion system, may cause the vehicle to shift to "neutral" due to a software issue. This condition will also trigger a "Check EV System" warning message on the instrument panel and turn on a malfunction indicator lamp. If the vehicle shifts to "neutral", this will result in a complete loss of drive power, which can increase the risk of a crash. Owners of the involved vehicles will receive a notification by first class mail. Toyota dealers will repair the electric vehicle traction motor assembly. In the involved Camry, Camry Hybrid, Highlander, Highlander Hybrid and RAV 4 vehicles, a circuit board for the electric power steering (EPS) may have been damaged during its manufacturing process. This can result in the loss of power steering assist; an instrument panel warning lamp will also come on.

Dodge Durango SRT, Ford F-150 Lightning and why we like physical controls | Autoblog Podcast #678

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by News Editor Joel Stocksdale. They start things off by discussing cars they've been driving, including the 2021 Dodge Durango SRT and the 2021 Toyota Camry Hybrid XSE. Next they discuss the announcement of the Ford F-150 Lightning electric truck, Genesis G70 Shooting Brake and the use of physical controls in cars instead of touchscreens. Finally, they help a reader spend some money. Autoblog Podcast #678 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2021 Dodge Durango SRT 2021 Toyota Camry XSE Hybrid News Ford F-150 Lightning EV announcement Genesis G70 Shooting Brake Opinion: Physical controls add to the driving experience Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Podcasts Dodge Ford Genesis Toyota Ford Lightning