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2015 Toyota Prius Persona special edition arrives in September

Is the Prius going into "Pimp My Ride" territory? A new official special edition model won't be lowered or have three-wheel motion or anything like that (though that'd be cool), but the world's best-selling hybrid is putting on a few stylish bells and whistles this September. Toyota has announced something called the 2015 Prius Persona Series Special Edition. Included on the special variant will be 17-inch alloy wheels, a metallic exterior finish, heated power mirrors and chrome shift knob rings and door grips. Inside, you've got special badging and black SofTex fabric stitched with gray. The new Prius Persona will come in two colors: "Blizzard Pearl" and "Absolutely Red." The special edition has base price of $26,985, and the "Blizzard Pearl" option knocks it closer to the $27,400 mark and there's also the $895 (give or take) delivery fee. Demand for the Prius in the US has plateaued recently as other automakers have broadened their selection of advanced-powertrain vehicles. Through the first half of the year, combined sales of the four Prius variants were down 11 percent from 2013 numbers to about 107,000 units, including about 63,000 of the standard sedans and almost 20,300 of the Prius C compact hybrids. Perhaps there are enough personas out there that sales will get a boost from this special edition. Take a look at Toyota's press release on the 2015 Prius Persona below. SPECIAL EDITION PRIUS TAKES ON A NEW PERSONA FOR 2015 TORRANCE, Calif. (July 30, 2014) – The best-selling hybrid in America is taking style to a new level. The 2015 Prius Persona Series Special Edition is tailored with elegant exterior and interior touches that make it unique. The special edition model will begin arriving in dealerships in September. The Prius Persona Series Special Edition model adds exterior changes and equipment to a Prius Three to create a distinct visual package. Persona Series includes 17-inch alloy wheels with a premium dark metallic finish. The special edition also comes equipped with premium heated power mirrors with turn signal indicators. The Persona model will be available in two exterior colors, Blizzard Pearl, and for the first time ever on this model, Absolutely Red. A "Persona Series" exterior badge on the rear of the vehicle also helps differentiate the model. The Persona's interior is trimmed in black SofTex® with gray stitching.

Merecedes-Benz EQS, Ford Mustang Mach-E GT and Subaru Forester Wilderness | Autoblog Podcast #702

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor James Riswick. They've been driving some exciting new EVs, like the Ford Mustang Mach-E GT and the Mercedes-Benz EQS. They also discuss driving the new Subaru Forester Wilderness, as well as the perfectly agreeable Toyota Camry XSE Hybrid. James compares four big-name off-roaders — the Ford Bronco, Jeep Wrangler, Toyota 4Runner and Land Rover Defender — based on their ability to accommodate a big load of luggage. Next they reach into the mailbag for comments on the Genesis GV70, as well as a Spend My Money question about replacing a wrecked Subaru Ascent with another three-row SUV. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #702 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown What we're driving: 2022 Ford Mustang Mach-E GT 2022 Mercedes-Benz EQS 2022 Subaru Forester Wilderness 2022 Toyota Camry XSE Hybrid Luggage testing the off-roaders: Ford Bronco vs. Jeep Wrangler vs. Land Rover Defender vs. Toyota 4Runner  Mailbag: Thoughts on the Genesis GV70 Spend My Money: Three-row SUV to replace Subaru Ascent Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

BMW Z5 roadster gets frosty in winter testing

The successor to the BMW Z4 (remember that thing?) is currently undergoing testing in what may be the least hospitable place for a two-seat roadster – northern Sweden. Yep, even sunshine-loving convertibles need to undergo winter testing. We still aren't 100-percent certain of the name, but rumors are pointing to BMW ditching the Z4 nomenclature in favor of Z5. As we've reported before, it's very likely that this car is being developed with help from Toyota. The platform underpinning the car shown here could become the long-awaited new Supra (albeit in hardtop-only form). We'd love to tell you about the look of this new car, but between the camouflage and the caked-on snow, it's hard to draw a bead. We can clearly see the headlights are inspired by newer BMWs like the 7 Series and 2 Series, but other details are harder to discern. The right elements are here, though. The prototype has a long hood and short rear deck. It's also worth pointing out that the car shown here marks a return to a canvas convertible roof. Aside from being less complex, our spies report that the soft top is being used to lower weight and provide sharper handling. While our report on the Z4's successor from March 2015 pointed to a 2020 launch date for the new roadster, our spies say the German part of this BMW/Toyota partnership could launch in late 2017 or early 2018 with four- and six-cylinder engine options. Related Video: Featured Gallery BMW Z5: Spy Shots Image Credit: CarPix Spy Photos BMW Toyota Convertible Performance bmw z5