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Toyota Prius sales could come up short in 2013

A Toyota executive has said that the automaker's hybrid Prius model may not reach its 2013 goal of selling 250,000 units in the US marketplace. Bill Fay, group vice president for Toyota's US sales, told Reuters, "The 240,000 to 250,000 range is kind of where we're settling our sights for the Prius family."
The first-generation Prius, a five-passenger model, was introduced to the States in 2001 (its arrival made it the second mass-produced hybrid, after the two-seat Honda Insight). The second-generation model arrived in 2004, followed by the current third-generation design that arrived for the 2010 model year. The automaker has subsequently added the Prius V, a hatchback wagon (shown above) and the Prius C, a subcompact hatchback. As of March, 2013, cumulative worldwide sales of the Prius had reached 3.67 million units.
Last year, Toyota sold 236,659 Prius models in the US. However, sales of the model have fallen 5.1 percent in the first six months of 2013. In response, the automaker has boosted its marketing for the model, and the promotions are expected to continue through at least July.

BMW i5 returns as next rumored i Project vehicle

Hydrogen fuel-cell vehicle enthusiasts may want to give each other some high-fives when they hear the latest news about BMW's reputed i5. The German automaker has been rumored to be on the verge of expanding its i brand beyond its i3 battery-electric and i8 plug-in hybrid cars for a long while. The latest rumors say that BMW could be working on a hydrogen-powered i5 crossover. BMW is in the "final stages of consideration" of expanding the sub-brand, Bloomberg News says, citing comments BMW executive Ian Robertson made this week at the Frankfurt Motor Show. There may be more light-weighting efforts, and an alternative powertrain is sure to be in order, but there are few details beyond that. BMW of North America spokeswoman Rebecca Kiehne declined to comment to AutoblogGreen. Since 2013, BMW has worked with Toyota on hydrogen fuel-cell drivetrains and might further expand that relationship, MarketWatch says, citing BMW financial chief Friedrich Eichiner. The two automakers have already worked together on a prototype BMW 5 Series sedan with a hydrogen-powered engine. That car was unveiled this summer. Earlier this year, we heard reports about an i5 that would actually be a hybrid-electric vehicle of sorts, and an extremely powerful one. That rumored vehicle – again some sort of modified 5 Series – would actually contain one gas-powered engine and two electric motors, all combining for more than 540 horsepower. If these latest rumors turn out to be true, they would mark a change in things, but we won't be surprise if we hear yet another version of what the i5 will be before it's all said and done.

2.1 million vehicles recalled again over faulty airbags

Fiat Chrysler Automobiles, Honda and Toyota will recall 2.1 million vehicles to fix faulty airbag modules "after the manufacturers' original attempts to fix the defects proved ineffective in some vehicles." These vehicles had all previously been recalled, but the National Highway Traffic Safety Administration found that the airbags could still potentially malfunction. This recall will cover Acura MDX, Dodge Viper, Jeep Grand Cherokee, Honda Odyssey, Pontiac Vibe, Toyota Corolla, Toyota Matrix and Toyota Avalon models made in the early 2000s. NHTSA has reportedly received about 40 reports of airbag deployment in such vehicles, even though the vehicle had not been involved in a crash. Roughly one million of these same vehicles, all from Honda and Toyota, are also subject to recalls due to faulty Takata airbag modules, though this particular recall is for "an electronic component manufactured by TRW" that is separate from the actual airbags from Takata. According to NHTSA Administrator Mark Rosekind: "This is unfortunately a complicated issue for consumers, who may have to return to their dealer more than once. But this is an urgent safety issue, and all consumers with vehicles covered by the previous recalls should have that remedy installed. Even though it's a temporary solution until the new remedy is available, they and their families will be safer if they take the time to learn if their vehicle is covered and follow their manufacturers' instructions. A hassle is much better than a family tragedy." If you're the owner of an affected car, expect to hear more from the official automaker and government channels in short order. In the meantime, we'd suggest getting your car checked and fixed at your local dealer. The official statement and recall information can be found below. Previously Recalled Vehicle Remedies Not Working as Designed; NHTSA Announces Follow up Recall of 2.12 Million Cars and SUVs Saturday, January 31, 2015 Contact: Gordon Trowbridge, 202-366-9550, Public.Affairs@dot.gov WASHINGTON – U.S. Transportation Secretary Anthony Foxx announced today the recall of more than 2.12 million Acura, Dodge, Jeep, Honda, Pontiac, and Toyota vehicles for a defect that may cause airbags to deploy inadvertently. The recalls will provide vehicle owners with a new remedy after the manufacturers' original attempts to fix the defects proved ineffective in some vehicles.