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2nd annual Automobile Advertising of the Year Awards revealed
Tue, Jan 13 2015There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.
Geneva 2019, Jaguar I-Pace and Toyota Supra | Autoblog Podcast #572
Thu, Mar 7 2019In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore welcomes the newest Autoblog staffers, West Coast Editor James Riswick and Assistant Editor Zac Palmer. First, the trio talk about the cars they've been driving: the 2019 Jaguar I-Pace and the 2019 Lexus LX 570. After that, they recap the exciting 2019 Geneva Motor Show, and all its highlights, disappointments and oddities. Then they answer some listener mail about the new Toyota Supra before closing the podcast with the Spend My Money segment. Autoblog Podcast #572 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Introducing Zac Palmer and James Riswick Driving the Jaguar I-Pace Driving the Lexus LX 570 2019 Geneva Motor Show recap Mail Bag: Is the Toyota Supra a hit or a miss? Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:
Toyota takes self-driving step with patent for eyelid detection device
Mon, Mar 23 2015With the rise of smartphones and more advanced auto infotainment systems, combatting distracted driving is a growing concern. One day, fully autonomous vehicles could end the problem, but that solution is still at best years away for consumers. Until then, automakers are working to make the tech safer, and one way to do that is monitoring drivers' eyes to make sure they're paying attention. With a recent patent, Toyota thinks it can make the tracking work even better. In Japanese brand's patented solution, a camera constantly monitors the driver's upper and lower eyelids and uses the data to calculate how open the eyes are. The company admits systems like this already exist elsewhere, but they can sometimes return false results by detecting redeye instead of the location of a person's actual eyeball. To fix this, the automaker adds a further step to search for redeye. If it occurs where skin is already assumed to be, then the system can go back to tracking the accurate location of the eye. Toyota doesn't specify how it might use this technology, but more accurate data would always be useful. The company wouldn't be the first automaker to work on implementing eye detection, either. For example, General Motors has a pilot program using it to monitor distraction, and Jaguar Land Rover watches a driver's peepers to create the 3d image for its Virtual Windscreen. Related Video: