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2020 Hyundai Palisade vs. Ascent, Pilot, Highlander and CX-9: How they compare on paper

We've finally had our first drive of the 2020 Hyundai Palisade and found it to be well-equipped for sales success. It nails the formula that some of the most successful three-row crossovers have, the aforementioned seating capacity, high driving position, all-wheel-drive availability and a V6 engine. Of course, it also offers a unique and menacing-looking exterior that ought to stand out in the parking lot. To dig deeper into how it compares to other three-row family crossovers, we've fired up the old Autoblog Comparo Generator 3000 (™) and lined the all-new 2020 Palisade up against the 2019 Subaru Ascent, 2019 Honda Pilot, 2019 Toyota Highlander and 2019 Mazda CX-9. Besides being two of last year's best-selling three-row SUVs, the Pilot and Highlander are also the closest in general concept to the new Palisade, while the Ascent and CX-9 also offer a comparable turbocharged four-cylinder powertrain. The CX-9 is also one of our favorites in the segment, and the Ascent is one of the newest entrants on the scene. There are of course numerous other worthy contenders, including the Chevrolet Traverse, GMC Acadia, Volkswagen Atlas, Nissan Pathfinder, Hyundai Santa Fe and the best-selling Ford Explorer, so if you want to see their specs, check out the Autoblog compare tool. Performance and fuel economy The Subaru, as is so often the case, is the oddball. It has a 2.4-liter turbocharged horizontally opposed four-cylinder (aka a flat-four or a boxer-four) that produces a comparatively modest horsepower rating, but a greater amount of torque. That's typical for turbocharged engines such as Mazda CX-9's turbo inline-four that produces 250 horsepower on premium fuel (227 hp on 87 octane) and 310 lb-ft of torque (the VW Atlas also offers a base turbo-four). The Hyundai, Honda and Toyota, meanwhile, go about it the old-fashioned way, with naturally aspirated V6 engines displacing 3.8 liters in the Hyundai, and 3.5 liters with the two Japanese crossovers. The Toyota and Hyundai lead the pack in horsepower, with the Toyota taking top honors by just 4 horses. The Honda weighs less, though, so their acceleration should be comparable. The Subaru actually accelerates on par with its V6-powered competitors, probably due in part to its continuously variable transmission. The fuel economy trophy goes to the Ascent.

Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."

Spongebob Squarepants Toyota Highlander gets Tanked in Vegas

In 2006, I bought a Scion xB (the super upright, first-generation one), and I always had this wild dream of turning the xBox into an aquarium after it had run its course in my personal test fleet. Long story short, that never happened. But apparently the folks at Toyota got wind of my idea - only, well, this isn't exactly what I had in mind.
Let's just start at the beginning here. This is a 2014 Toyota Highlander - you know, the redesigned one that bowed in New York earlier this year. I haven't driven it yet, but I'm sure it's plenty nice and will appeal to all sorts of families. Families with kids. Kids who like cartoons. Cartoons like Spongebob Squarepants.
Which brings me to our next talking point: the collaboration between Toyota and Nickelodeon for the Spongebob-themed wrap that covers every inch of this Highlander. This isn't the first time we've seen the yellow cartoon sponge on a Highlander - Toyota unveiled a differently wrapped version earlier this year - but this one features more of an aquatic, under-the-sea sort of theme. Perfect, considering the main point of this crossover's reason for being at SEMA.