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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Are Toyota and Lexus planning to use Mazda's straight-six and new platform?

Japan's Best Car magazine has what appears to be a whopper of a rumor. The mag said it scooped Mazda's development of a straight-six engine that Mazda only revealed in March, the carmaker having buried the information in a financial statement. By way of Lexus Enthusiast and according to Google translate, Best Car writes that as it was speaking to a Toyota source on an unrelated matter, the magazine found out that Mazda's work on the straight-six was predicated on the engine's use in Toyota Group vehicles, which includes Lexus. Here's the account of how the engine and Mazda's coming front-engined rear-drive platform, dubbed "Large Architecture," will make their way to Toyota City: The first appearance for the straight-six, predicted to come in at a hair under 3.0 liters, is the Mazda Atenza/Mazda6 successor coming around 2022. The powertrain will get a 48-volt hybrid system for increased fuel economy, and the automaker's said to be considering a plug-in hybrid version. Toyota's first shot at the platform and the straight-six will be whatever fills the slot of the Japanese-market Mark-X sedan. We once had a version of the Mark-X in the U.S. as the Toyota Cressida. In Japan, it's sold as a rear- and all-wheel drive option to the Camry. The Mark-X is slated to end production in December this year — a "sporty four-door coupe" on Mazda's platform and with Mazda's engine eventually taking its place. Lexus has a number of plans for the components from Hiroshima. The next Lexus IS is said to evolve from the current sedan, using a Lexus V6 but migrating to Toyota's TNGA platform. Best Car says the IS after that, perhaps sometime around 2026, will hop onto Mazda's new platform and use the inline-six engine. Before that, the replacement for the Lexus RC in 2022 will sit on the Mazda platform and get that inline-six. What's more, Lexus will introduce a new model to slot between the $64,750 RC and the $92,950 LC employing Mazda's architecture and engine. Best Car says the model will act as a "next car" for RC owners, but we can't tell if the magazine means a two-door or a four-door coupe; the article also says the Lexus model will compete with the Audi A7. Toyota and Mazda partnered up in 2016 on technology sharing. Best Car's take is that, as was done on the Supra, Toyota is picking up all the tech it can from suitable sources so that it can continue to sell models that don't make sense to develop alone.

Toyota to buck engine downsizing trend, may go larger and turbo-free

Turbocharging isn't really Toyota's specialty, and the Japanese automaker isn't being shy about acknowledging it. Koei Saga, a senior managing officer in charge of drivetrain research and development, says that eschewing turbos and increasing displacement of engines using the Atkinson cycle can produce better power gains without sacrificing fuel economy, Automotive News reports.
Toyota is investing heavily in larger-displacement Atkinson-cycle engines in addition to turbocharged engines, but Saga doesn't think the automaker will use turbocharging across many product lines. He apparently remains unconvinced that the technology "makes the world better."
In Toyota's eyes then, Atkinson cycle engines do make the world better, and here's how. Their pistons complete four processes - intake, compression, power and exhaust - in one revolution of the crankshaft, and the power stroke is longer than the compression stroke. Traditional Otto cycle engines require two crankshaft revolutions to accomplish those same four operations and have equal-length compression and power strokes. Atkinson cycle engines are more efficient, but less power dense, though increasing displacement can offset that shortfall.