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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Toyota Pro/Celebrity race switching from Scion tC to FR-S [w/video]

Toyota has announced that the rear-wheel-drive Scion FR-S will replace the front-wheel-drive Scion tC as the racecar used by actors, singers and celebrities of all grades in its annual Toyota Pro/Celebrity Race. It's the first time a rear-drive vehicle has been used for the event in 27 years, with the tC having been in use since 2005, and the FWD Celica before that. This year's race takes place on April 20th amidst the festivities of the Toyota Grand Prix of Long Beach weekend.
The racing FR-S, which debuted today at the Chicago Auto Show, won't be left stock either, but rather outfitted with a range of official Toyota Racing Development parts and equipment, such as a stainless steel exhaust, new coil overs and springs, upgraded brakes, a bigger air intake and 18-inch wheels, not to mention all of the safety equipment required to keep the celebrities and pro drivers safe. The company says the performance mods have lifted horsepower to 210 from the standard car's 200. Check out the build process for the cars in the video below to see just how much work's been done.
The Toyota Pro/Celebrity race is also about more than just letting celebrities and pros do battle on a road course. The spectacle helps raise money for "Racing for Kids," a non-profit charity that supports children's hospitals in the US.

Toyota wants improved crash scores with midcycle facelifts

The performances of some Toyotas in the Insurance Institute for Highway Safety's (IIHS) regimen of crash tests leave something to be desired. Consider the small overlap frontal crash test: only six Toyota, Lexus and Scion vehicles have undergone the new test, yet all but one of them received a poor rating. Osama Nagata, CEO of Toyota Motor Engineering & Manufacturing North America Inc., says midcycle vehicle updates are in the works to address the safety issues brought to light by the IIHS test, Automotive News reports. He confirmed that the RAV4 is getting safety updates following its crash test performance last month, but he didn't name any other models.
All three Toyotas that were tested - 2013 RAV4, 2012-2013 Prius V, 2012-2013 Camry - received poor ratings. The 2007-2012 Lexus ES 350 and 2006-2013 IS 250/350 also received poor ratings. The only other Toyota Motor Corp. vehicle to score better than poor is the 2014 Scion TC. It received an acceptable rating in the small overlap frontal crash test and is the only recent vehicle in Toyota's line-up to get the IIHS Top Safety Pick+ rating.
The small overlap front crash test measures the safety of a car when its front left corner is strikes an object during an accident, bypassing traditional crumple zones, which deform in a way to protect passengers. In 2009, automakers were alerted to the forthcoming addition of the test, which was first implemented last year, IIHS spokesman Russ Rader says. They responded with differing intensity, he says, pointing out that Subaru and Honda started incorporating design changes early on so their cars would perform well in the tests.