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Toyota to axe Venza by June 2015

After years of wallowing about the market as a slow-selling alternative to its own RAV4 and Highlander (among over CUVs), Toyota is putting the Venza out to pasture, the company confirmed. Production will officially cease by June of this year, although Toyota will continue to screw together the car for export markets until September of 2017. No jobs will be affected at the Toyota Motor Manufacturing factory in Kentucky. TMMK already builds the Avalon, Camry and their hybrid variants. To make up for the loss of the Venza, Toyota has already upped production of the RAV4, and is planning on increasing supplies of its Highlander at its Princeton, IN factory. Venza sales have been, in a word, abysmal. According to CarsDirect, Toyota sold just 2,100 Venzas in January of 2015, while sales of the RAV4 and Highlander hit nearly 20,000 units for the former and exceeded 11,000 for the latter. Considering that, freeing up the showroom space occupied by the Venza sounds like a smart move.

Toyota giving away its first hydrogen car in US

California isn't Nevada, but Golden State residents are nonetheless being given a chance to make a small bet on what may be a large prize, courtesy of Toyota. The Japanese automaker will start selling its first hydrogen fuel-cell vehicles on the West Coast late next year, and before that, Toyota would like to pick up some positive publicity by giving America's first one away to one lucky Californian. Toyota is working with the Environmental Media Association, a nonprofit that melds celebrities with sustainability-related causes, on the promotion. The upshot is that folks can go to Bidding For Good and buy a $100 ticket to be eligible for the prize. Heck, people can get a half-dozen ducats for $500. What a deal. The winner will be announced October 18 at Warner Bros. Studios. Last month, Toyota unveiled a television commercial that proclaimed 2015 as the potential turning point for fuel-cell vehicle adoption. Toyota will start selling the FCV in Japan next April for about $69,000. Toyota says the fuel cell vehicle will be able to go about 300 miles on a full tank of hydrogen and, aside from some water vapor, will not have any emissions. Read more in Toyota's press release below. How the West Was Won: Toyota Offers Chance to Be a Fuel Cell Pioneer TORRANCE, Calif., Oct. 8, 2014 – It's hard to be a trendsetter in places like Los Angeles or San Francisco, but one lucky Californian will blaze that trail when they park a new Toyota Fuel Cell Vehicle (FCV) in their garage. Toyota and the Environmental Media Association (EMA) are offering a historic opportunity to own the company's first zero-emission hydrogen vehicle when it arrives in California in late 2015. Toyota is the first major auto manufacturer to give away a fuel cell vehicle to an individual owner. As the infrastructure to support the vehicle is currently only available in the golden state, prize applicants must be California residents. Residents can purchase opportunities to win at www.biddingforgood.com for a cost of $100 per ticket or $500 for six. All monies raised will benefit programs of the EMA, a nonprofit 501(c)3 dedicated to harnessing the power of celebrity and the media to promote sustainable lifestyles. The winner will be announced at the 24th annual EMA Awards, presented by Toyota and Lexus, on Oct. 18 at Warner Bros Studios. The EMA awards honor individuals within the entertainment industry for efforts to promote environmental messages.

Gas-electric hybrid vehicles are getting a boost from Ford, others

DETROIT — Hybrid gasoline-electric vehicles may not be dying as fast as some predicted in the auto sectorÂ’s rush to develop all-electric models. Ford Motor is the latest of several top automakers, including Toyota and Stellantis, planning to build and sell hundreds of thousands of hybrid vehicles in the U.S. over the next five years, industry forecasters told Reuters. The companies are pitching hybrids as an alternative for retail and commercial customers who are seeking more sustainable transportation, but may not be ready to make the leap to a full electric vehicle. "Hybrids really serve a lot of America," said Tim Ghriskey, senior portfolio strategist at New York-based investment manager Ingalls & Snyder. "Hybrid is a great alternative to a pure electric vehicle; it's an easier sell to a lot of customers." Interest in hybrids is rebounding as consumer demand for pure electrics has not accelerated as quickly as expected. Surveys cite a variety of reasons for tepid EV demand, from high initial cost and concerns about range to lengthy charging times and a shortage of public charging stations. “With the tightening of emissions requirements, hybrids provide a cleaner fleet without requiring buyers to take the leap into pure electrics,” said Sam Fiorani, vice president at AutoForecast Solutions. S&P Global Mobility estimates hybrids will more than triple over the next five years, accounting for 24% of U.S. new vehicle sales in 2028. Sales of pure electrics will claim about 37%, leaving combustion vehicles — including so-called “mild” hybrids — with a nearly 40% share. S&P estimates hybrids will account for just 7% of U.S. sales this year, and pure electrics 9%, with internal combustion engine (ICE) vehicles taking more than 80%. Historically, hybrids have accounted for less than 10% of total U.S. sales, with ToyotaÂ’s long-running Prius among the most popular models. The Japanese automaker has consistently said hybrids will play a key role in the company's long-range electrification plans as it slowly ramps up investment in pure EVs. Ford is the latest to roll out more aggressive hybrid plans. On its second-quarter earnings call in late July, Chief Executive Jim Farley surprised analysts, saying Ford expects to quadruple its hybrid sales over the next five years after earlier promising an aggressive push into all-electric vehicles. “This transition to EVs will be dynamic,” Farley told analysts.