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Toyota builds world's first 'outdoor website' for RAV4 promo

This whole thing started with the premise that Toyota's target RAV4 buyers are people who spend their time cycling, hiking, and generally not in front of computer screens. These people are therefore not able to benefit from the full website experience that Toyota has built for the RAV4. We should clarify that the video below is for Toyota South Africa, and maybe RAV4 buyers there really are the disgustingly outdoorsy ideal that us bacon-eaters are not living up to.
Toyota's agency partner, Hello Computer, set up a 1.8-kilometer track at a cycle park that replicated sections of the automaker's website with real physical displays and interactive feedback. Riders were asked to leave their mouses and hit the trail on a mountain bike to experience the RAV4 Outdoor Website and learn about the vehicle.
That seems like a lot of effort for something that's available on the smartphones of these hyper-active people who aren't in front of computers, but hooray for creatively conquering a problem that didn't exist. Hey, let's not be complete wet blankets - maybe some of the cyclists that ran the Toyota gauntlet got a RAV4 for their to- and fro-ing after the experience. Check out the video of the outdoor website below.

Toyota's chief engineer wants the Supra name back

There's no guarantee that Toyota's forthcoming sports car will revive the Supra name. For all we know, it could be some senseless alphanumeric. But there's at least one powerful voice among Toyota's developers pushing for a new Supra – Global Chief Designer Tetsuya Tada. Tada-san, a died-in-the-wool sportscar enthusiast known as the father of the Toyota 86, is fighting for the iconic nameplate. He told Australia's CarAdvice, "I love the Supra and I love the Supra name. It's historically important to Toyota. We're pushing for the name Supra for the new car we are developing with BMW." This is a good thing. There are too many brands willing to throw away prestigious vehicle names in favor of trendy but less endearing alphanumerics. We hope Toyota follows Tada-san's advice and brings the Supra name back. Besides sending enthusiasts around the globe into a fit of chop licking by merely mentioning the Supra name, Tada-san also gave a few insights about how work on the car, which Toyota is developing alongside BMW, is going. "I'd say the partnership is going well, very smooth," Tada-san told CarAdvice. But despite the cooperation between the two very different brands, the resulting vehicles should be unique, which is something Toyota's engineering boss supports. CarAdvice sees this as further support for rumors that Toyota's variant of the jointly developed car will lean more towards performance, potentially with a twin-turbocharged Lexus V6. The BMW version, supposedly called the Z5, will hew more towards a grand tourer's roll, succeeding the current Z4 and combatting the new Audi TT and Mercedes-Benz SLC. CarAdvice expects the Z5 to debut first, likely later next year, while the Supra probably won't show up until 2018. Related Video: News Source: CarAdvice BMW Toyota Coupe Performance bmw z5 tetsuya tada

Toyota, Ford and Honda again top Consumer Reports Car-Brand Perception Survey

Consumer Reports has released its annual Car-Brand Perception Survey, and the list looks awfully familiar. The top six brands are identical to last year's results, with Toyota, Ford and Honda continuing to occupy the podium. All told, Toyota walked away with 133 points, putting it 15 ahead of second-place Ford. Honda jumped 26 points this year, narrowing Ford's lead to just four points in total.
Consumer Reports polls buyers from across the country on how they see multiple brands in seven categories, including quality, safety, value, performance, design/style, technology/innovation and environmentally friendly/green. Researchers then combine the findings to come up with the total brand score.
While value and performance remain important to buyers, CR found quality and safety are still on top when it comes to significance. Scion and Mitsubishi found themselves at the bottom of the pack with the worst score of all, tied at just six points. Ram, Fiat and Mini filled out the lowest five with scores of seven, eight and 10 points, respectively. You can read the full press release below for more information, or head over to the Consumer Reports site.