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Toyota wants you to meet an 'obsessed' hydrogen fuel cell engineer

Like a television-broadcasting company covering the Olympics, Toyota is looking to market its future in hydrogen fuel-cell vehicle production by taking the personal approach. In this case, the Japanese automaker is telling the backstory of Jackie Birdsall, an engineer at Toyota Technical Center who Toyota says is "obsessed" with fuel-cell technology. A Sacramento native, Birdsall is responsible for testing fuel-cell vehicles and making sure hydrogen stations fill the tanks of the cars in a "reasonable" timeframe. Long a gearhead, she attended Flint, MI's Kettering University (formerly General Motors Institute) and, among other places, worked for the California Fuel Cell Partnership before joining Toyota in 2012. Her first car was an '87 Camry. That's one personal side of Toyota's hydrogen push, and shows another way Toyota is introducing the world to this new powertrain (see also: winter performance). The nitty-gritty is made up of things like working with FirstElement Fuel Inc. on a hydrogen-refueling network in California. As for its fuel-cell sedan, which was displayed in FCV prototype form at the Consumer Electronics Show in Las Vegas in January and is due next year, Toyota said it expects the car to have a full-tank range of about 300 miles and a five-minute refueling time. That's if Ms. Birdsall has anything to say about it. Check out Toyota's press release about Birdsall below. Talkin' 'Bout a Revolution A healthy obsession leads Jackie Birdsall and TTC to the forefront of history The word she keeps using is "obsessed." Jackie Birdsall became "obsessed" with cars when she was a teenager. That made her "obsessed" with the history of auto icons like Henry Ford and Lee Iacocca. In 2003, she did an internship with Daimler-Chrysler, leading to an "obsession" with hydrogen fuel cell technology. And now, as an engineer at Toyota Technical Center, Birdsall is "obsessed" with bringing fuel cell technology to the masses. But perhaps you need to be obsessed when you're trying to change the world. After all, revolutions don't blossom from complacency. Leading an alternative fuel revolution is just what Birdsall and her partners on the Fuel Cell Hybrid Vehicle team are doing. Collectively, they're finding tangible ways to reduce fossil fuels in the automobile world and figuring out how hydrogen fuel cells can be useful and affordable. In 2015, that obsession will bear fruit when Toyota's FCV hits the markets in California, Japan and Europe.

Toyota Hilux gets heart transplant from Lexus IS F

The Toyota Hilux might not be sold in the US, but Toyota's venerable pickup has an international reputation of being able to go anywhere and do just about anything. The trucks aren't really known for their speed, though, at least until Toyota South Africa Motorsport's new, one-off project. This bruiser ditches the usual diesel engine and replaces it with an unrestricted 5.0-liter V8 from a Lexus IS F making 449 horsepower. Of course, it takes more than power to handle the rigors of high speed off-roading. The motorsport team also adds bigger, competition-spec brakes, fully adjustable dampers, new springs, and retuned gearing to make the truck look practically ready for the Dakar Rally. The gearbox is really the only part that carries over. The V8 gives the special Hilux quite a mean growl, too. With the new Tacoma just launching in the US, maybe the engineers at TRD need to apply this same concept over here for its own Lexus-engined, one-off pickup.

Toyota promotes Didier Leroy as highest-ranked foreigner

Toyota named Didier Leroy its first non-Japanese executive vice president Wednesday. He also sits on the company's board of directors. This follows Leroy's promotion in April, when he was named president of Toyota No. 1, the division which overseas R&D, manufacturing, sales, product planning, design, motorsports... pretty much everything for North America, Europe, and Africa, as well as sales in Japan. Leroy had served until now as head of Toyota's European operations, and will remain based at the company's regional headquarters in Brussels, Belgium. The appointment follows the earlier promotion of Julie Hamp. Previously group vice president at Toyota Motor North America, Hamp now serves as the company's global chief communications officer and is based in Japan, making her the first female senior executive in Toyota's history. Didier Leroy appointed as first non-Japanese Executive Vice President of Toyota Motor Corporation Mr Leroy was officially appointed today President of Toyota No. 1, which covers R&D, manufacturing and sales for the North America, Europe, and Africa regions; the Japan Sales Business Group; and the Product Planning, Design and Motorsports functions related to the Toyota No.1 regional scope. Toyota City, Japan - Today, Toyota Motor Corporation (TMC) officially appointed Didier Leroy as President of Toyota N°1 at TMC. The appointment took place at the 111th General Shareholders meeting. In this responsibility, Mr Leroy will oversee the R&D, manufacturing and sales operations for the North America, Europe and Africa regions; the Japan Sales Business Group; and the Product Planning, Design and Motorsports functions related to the Toyota No.1 regional scope. He also became today the first non-Japanese Executive Vice President of TMC, as well as member of the Board of Directors of TMC. This appointment takes place after the announcement made by TMC in March about changes to its executive structure in Japan, altering roles of top management. Mr Leroy will be based in Brussels. Related Video: