2008 Toyota Camry Solara Sle Convertible on 2040-cars

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2015 Toyota Camry ushers in 'sweeping redesign' [w/poll]

With a dozen years atop the nation's best-selling car charts, you might think that there wouldn't be a lot of incentive for Toyota to rework its Camry, particularly so early in the life of the current model. But despite its unassailable sales totals, the midsize sedan has come in for substantial criticism for its milquetoast dynamics, piecemeal interiors and bland design.
As part of CEO Akio Toyoda's mantra to build more exciting cars, the 2015 Camry has arrived with a fresh new look and content that goes far beyond the Japanese automaker's typically slight mid-cycle redesigns. Featuring some 2,000 new parts, the 2015 Camry casts a 1.8-inch longer shadow and stretches across a widened track (0.4 inches). And it won't be just the widened track that should help deliver a more dynamic performance - Toyota is citing a stiffer chassis thanks to additional spot welds along with a rejiggered suspension, retuned electric power steering and a new two-stage brake booster for improved braking feel.
A new XSE trim promises the sportiest performance yet, including model-specific shock absorbers and springs, stiffer bushings, unique stability control programming and 18-inch wheels to go along with a unique front end treatment featuring mesh grille inserts and a revised fascia.

Toyota takes aim at Musk's criticism of hydrogen 'fool cells'

Tesla's Elon Musk has called hydrogen fuel cell cars "a load of rubbish" and "fool cells," and he's nowhere near alone in his disdain for the technology. Toyota has been fighting back waves of condescension for years now, and did so again when Senior VP Bob Carter took the stage at the recent J.D. Power Automotive Summit this month. His target was comments that Musk made at the Automotive News World Congress at the Detroit Auto Show, when Musk said an FCEV was an "extremely silly way" to store energy, that "the best-case hydrogen fuel cell doesn't win against the current-case battery" and that hydrogen's failings will become obvious in the next few years. Carter's response was that the fuel cell initiative isn't about the next few years. "This is not a 24-to-36-month play, but when you start looking into the 2020s," then you can see the necessity of hydrogen fuel cells, which Toyota considers an extension of EV technology, he said. The Toyota Mirai will begin its defense of the FCEV industry in the US later this year. The Hyundai Tucson Fuel Cell is already available in California and Honda's hydrogen car will arrive in 2016. Until then, we can let some more of Carter's words ring in our ears: "If I was in a position where I had all my eggs in one basket," he said of Musk's BEV-only focus, "I would perhaps be making those same comments." News Source: Automotive News - sub. req. Green Tesla Toyota Electric Future Vehicles Hydrogen Cars toyota mirai fcev bob carter

Andrew Gilleland is new VP of Scion, Murtha moves to Toyota

Scion is getting some fresh blood at the top as Andrew Gilleland (pictured above) becomes the new vice president to take over for Doug Murtha. Gilleland is no stranger to the division, and served as the national field operations manager early in the brand's launch. Murtha moves to take leadership of corporate strategy and planning for Toyota in North America. "Now it's Andrew's charge to spread the message of the style and value of the iM and iA, as well as a third new vehicle that will be added to the lineup," Toyota division group vice president Bill Fay said in the announcement. Gilleland moves up from being general manager of Toyota's central Atlantic regional office. He takes the reins at Scion at a potential turning point for the division. Sales volume for the year through August is down 22.1 percent to 32,691 vehicles, but some big changes are afoot. The long-lived xB is likely about to bow out, and the brand is launching two new products with the iM and iA. They're getting some celebrity advertising, too. Spy shots also suggest the FR-S might get a refresh soon. Plus, the third model Fay teases is expected to be a compact crossover, possibly with styling inspiration from the Toyota C-HR concept. Scion could get a big boost by having an entry in that booming segment. New Products, Previous Player - Scion Introduces New Vice President Andrew Gilleland Returns to Youth Brand September 24, 2015 TORRANCE, Calif. (Sept. 24, 2015) – In the early days of Scion, when xAs and xBs were flying out of dealers' showrooms, Andrew Gilleland was the National Field Operations Manager for the youth brand. He was responsible for working with dealers to ensure they embraced the new products and processes Scion offered. Now, Scion is entering its teen years, and Gilleland is back as Vice President of Scion, once again encouraging dealers to sell its new models and investigate new methods to attract young buyers. "Scion has sold nearly a million vehicles since I left in 2005 and I'm excited to be back leading this team," said Gilleland. "The iM 5-door hatchback and iA sports sedan arrived at dealerships earlier this month and the response has been great.