2007 Toyota Camry Le Sedan 4-door 3.5l on 2040-cars

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Next-generation Toyota 86 and Subaru BRZ confirmed

Toyota and Subaru jointly announced today that they would be continuing and expanding their alliance. Toyota will be taking a larger stake in Subaru, bringing the total to 20%, and Subaru will respond in kind by buying shares equal to the value of those purchased by Toyota. In terms of product, the two companies will reportedly swap knowledge in the development of all-wheel-drive systems, battery-electric powertrains and connected/autonomous driving technologies. Oh, and there will be a next-generation Toyota 86 and Subaru BRZ. Despite less-than-stellar sales, the two companies confirmed that the rear-wheel-drive Toyabaru twins will be returning for a sequel. No details about them were provided, but a second-generation has widely been speculated and reported, with Australia's Motor quoting Supra chief engineer Tatsuya Tada confirming as such. "We have a new 86 team," he told Motor. "We have to make a new 86 that surpasses the Supra ... that is what the customer expects." Beyond that, there is rampant speculation of where the rear-drive platform will originate (a derivative of Toyota's TNGA platform, something boosted from Mazda, aliens), as well as what might find its way under the hood (virtually anything would be better than what's there now). A Japanese publication even suggested it might even be previewed next month at the Tokyo Motor Show.  In any event, expect the next-generation Subaru BRZ and Toyota 86 to be a continuous source of interest for the next few years.  Subaru Toyota Coupe Future Vehicles Performance

Shuttle-hauling Tundra finds permanent home in science exhibit

The idea of lifting a full-size pickup truck completely off the ground by hand might seem as likely as, say, said pickup truck towing a 150,000-pound space shuttle, but... hurray, physics! The same Toyota Tundra that towed the Space Shuttle Endeavour to its final resting place at the California Science Center is now on permanent display there as an exhibit that shows how a lever works.
Like all levers, this exhibit uses a fulcrum allowing people other than Superman to lift the 5,625-pound pickup (plus an extra 1,000 pounds for the rig). That's almost as impressive as the Tundra pulling 17 times its rated towing capacity back in October. Regardless, Toyota is once again cashing in on the publicity stunt and visitors to the science center get a live demonstration of a simple machine - we call that a win-win.

Toyota spotlights Amy Purdy in new ad ahead of Super Bowl

The Super Bowl is still days away, but companies can't seem to help revealing their spots ahead of the big game. We already know a little of what Toyota, Mercedes-Benz and BMW have in store for us, and now the Japanese automaker is premiering one of its inspiring commercials for the refreshed 2015 Camry. The ad stars Paralympic snowboarder and former Dancing with the Stars contestant Amy Purdy as she works through life's difficulties to succeed. Titled How Great I Am, the true highlight of the commercial is the rousing and humorous speech from Muhammad Ali over the action that fits the theme of perseverance perfectly. While this spot is supposed to run before the Super Bowl actually begins, Toyota also has another ad for the second quarter of the game showing fathers and their children. It's all part of the brand's One Bold Choice campaign for the updated sedan.