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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

2019 Subaru Forester Sport vs 2019 Toyota RAV4 Adventure: How they compare

The 2019 Toyota RAV4 is not only completely redesigned, but reimagined as well. As we detailed in our first drive review, the new RAV4 ditches the more car-like and uber-utilitarian nature of its predecessor for something that's more SUV-like and characterful. It's a new direction exemplified in the RAV4 Adventure trim, which specifically targets those folks who plan to actually take their compact crossover to the great outdoors. People who will get it dirty, use the extra ground clearance and store things on the roof. You know, the sort of people who would consider the 2019 Subaru Forester. It too is redesigned for 2019, but its transformation is almost unnoticeable compared to the RAV4's. Forester customers were obviously quite happy with the way things were. We got a chance to drive both the 2019 RAV4 and 2019 Forester back-to-back last week both on-road and off-road, so let's take a look at how they compare, including a look at their on-paper specs. 2019 Toyota RAV4 Adventure View 31 Photos Performance and fuel economy The Forester got a new, more powerful 2.5-liter flat-four engine for 2019, and it now comes standard with a continuously variable transmission. It produces 182 horsepower and 176 pound-feet of torque, which is pretty much mid-pack among compact crossovers. Crucially, though, throttle response is so sharp that it makes the Forester actually feel quicker than it is when accelerating from a stop — a sensation enhanced even further by selecting the Sport Sharp mode button on the steering wheel. However, in either mode, the engine's remarkable power reveals itself as the tachometer and speedometer wind toward higher digits. One must also deal with the Forester's CVT. Perhaps some may appreciate the smooth, uninterrupted acceleration that results from a lack of gear changes (nor even simulated ones as in some other company's CVTs), but others may find it unusual and irritating. Subaru's CVT is certainly not our favorite example. By contrast, the 2019 RAV4 is conventional with its 2.5-liter inline-four engine and eight-speed automatic transmission, which behaves just as normally and effectively as one expects. The RAV4 is also considerably more powerful at 203 hp and 184 lb-ft — both compared to the Forester and to the entire segment as well. As a result, its acceleration is stronger (likely a difference of a half-second in 0-60-mph time) even if it may not initially feel like it.

Toyota Tacoma helps stand up to your girlfriend, mimes, magicians and the Grim Reaper

It takes a lot to get a product noticed in today's fast-paced world, but one avenue that's always seemed to grab the eyeballs of consumers has been humor. Toyota knows this rule well, and has put together a quartet of spots called "Tacoma Wins," in which the midsize pickup's features and specifications best a number of seemingly worthy competitors.
Whether it be sobbing girlfriends, a circus magician, a grim reaper or the scariest thing of all, a mime, the Tacoma looks well equipped to deal with it. Take a look below for all four of Toyota's newest spots.