2003 Toyota Camry Xle Sedan 4-door 2.4l on 2040-cars

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Toyota's Lentz says fuel cells are the future, not EVs

Toyota is not bullish on EVs. That comes from the company's North American CEO, Jim Lentz, who said the company will focus not on electrification, but on continued hybridization with a long-term focus on hydrogen fuel cells.
Lentz questioned the long-range ability of EVs, saying that Toyota feels "there are better alternatives, such as hybrids and plug-in hybrids, and tomorrow with fuel cells." Lentz spoke about Toyota's focus on hydrogen following Forbes Brainstorm Green conference and barely a week after a battery deal between Tesla and Toyota ended, according to Automotive News.
That deal provided for 2,500 battery packs for the Rav4 EV. While valuable to Toyota, the deal "was never about open-ended volume," Lentz said. "It was time to either continue or stop. My personal feeling was that I would rather invest my dollars in fuel cell development than in another 2,500 EVs."

New Toyota 86 and Subaru BRZ could move to a Toyota platform

There's more rumormill news about the future of the Toyota 86 and its twin, the Subaru BRZ. Australian website CarSales reports that the next versions of the coupe twins may switch from the existing and heavily modified Impreza platform to Toyota's TNGA platform. The reason? An unnamed Subaru insider tells the site the next-generation versions of the cars will retain their rear-wheel-drive configuration and thus won't move to the new Subaru Global Platform, upon which the automaker is basing all its new all-wheel-drive vehicles. That leaves two options: staying with the current Subaru platform, or moving to the Toyota New Global Architecture, which underpins vehicles including the Prius, C-HR, Camry and Highlander, and can better accommodate real-wheel-drive layouts. The TNGA would also help save weight and provide economies of scale. "It's a very flexible platform, but we make all-wheel-drive vehicles," the insider told CarSales about the new Subaru platform. "That's our forte, all-wheel drive." The 86 and BRZ launched for 2012, the former as the Scion FR-S, sharing the Impreza platform, Subaru's 205-horsepower 2.0-liter four-cylinder boxer engine and a six-speed manual or automatic transmission. Both brands have confirmed they are working on new vehicles but have declined to offer details, and the source tells CarSales that development at Subaru is well under way. Toyota just revealed its heavily anticipated (and much-dissected) Supra in Detroit in January, based heavily on BMW engineering. The automaker is reportedly keen to build a family of sports cars, with a possible third model under consideration, and is developing the new 86 with plenty of involvement from the Toyota Gazoo Racing division.

Oh, Kei Go: Toyota set to enter JDM minicar market?

Toyota is looking to get bigger... by going smaller. The Japanese automaker is looking to enter the kei car market, a popular segment in its homeland. Kei cars are small vehicles with restrictions on length (11.15 feet), width (4.86 feet), engine size (660 cubic centimeters) and power output (63 horsepower). Currently, Toyota is the only Japanese automaker not producing vehicles for this segment, but that is set to change, according to a report from The Wall Street Journal.
Thanks to its relationship with Daihatsu, Toyota can jump right into the kei car game. Daihatsu is one of the largest producer of kei vehicles and it is currently owned by Toyota.
Although kei cars are restricted in terms of size and power, they are not restricted by technology. Automakers utilize different drive configurations, powertrains and amenities to keep their cars fresh. Daihatsu and Toyota plan to work together to produce Toyota-branded kei cars. The two companies will utilize Toyota's knowledge of electric and hybrid systems to produce efficient little vehicles for the Japanese market.