1989 Toyota Camry, No Reserve on 2040-cars

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Toyota: One Bold Choice

Toyota paired paralympian Amy Purdy and the incomparable words of Muhammad Ali in its 2015 Super Bowl spot, How Great I Am. Interspersing cuts of Purdy triumphing over her disability with images of the new-for-2015 Camry, Toyota tied its ad in with the simple hastag, #OneBoldChoice. That said, we aren't sure how this spot will play for those who aren't familiar with Purdy's triumphant story. We've already sampled the refreshed Camry in a lengthy and comprehensive review, so head over and have a look.

Recharge Wrap-up: Honda Grace hybrid goes on sale in Japan, Daimler spends 100M euros on batteries

The Mercedes-Benz S-500 Plug-In Hybrid has earned an Environmental Certificate from the TUV Sud technical inspection authority. The award is based on a lifecycle assessment of the vehicle. This includes the ability to reduce CO2 emissions by 43 percent through charging, and by 56 percent if charged using hydroelectricity. Read more in the press release below. Daimler is expanding its production capacity for lithium-ion batteries. The company is investing around 100 million euros in its subsidiary Deutsche ACCUmotive, who will provide batteries for the electric Smart Fortwo and Forfour, as well as various Mercedes-Benz models. By the end of the construction, Deutsche ACCUmotive will have quadrupled production and logistics space since 2011. Read more in the press release below. Honda has begun sales of its Grace hybrid sedan in Japan. The Grace is based on the Honda Fit and uses the automaker's Sport Hybrid i-DCD system. It comes in front- and four-wheel-drive versions and uses a seven-speed DCT with built-in motor. The Honda Grace starts at the equivalent of about $16,500. Read more in the press release below. Honda has begun operation of its wind farm in Brazil. The farm consists of nine wind turbines, expected to produce about 95,000 MWh of electricity per year, which is on par with Honda's consumption for automobile production in the country. Honda is aiming to cut its CO2 production by 30 percent by 2020 compared to 2000 levels. Read more in the press release below. Toyota has won the 2014 World Endurance Championship's Driver and Manufacturer categories with hybrid technology. Toyota celebrated the win after the final race in Sao Paolo, Brazil. Toyota uses the same hybrid technology in its racing cars as it does in its production vehicles. Read more in the press release below. Controlled Power Technologies and other groups are calling for an international 48-volt electrical standard for vehicles. The groups called for the standard at the International Conference Automotive 48 V Power Supply Systems, saying that the 48V standard for mild hybrids would help make the systems more affordable. This will make it easier for automakers to meet the more stringent CO2 standards anticipated in coming years along with the introduction of the World Light vehicles Test Procedures. Read more at Green Car Congress. The world's first certified three-litre luxury saloon: S 500 PLUG-IN HYBRID receives Environmental Certificate Stuttgart.

Heavily updated 2015 Toyota Camry to bow in New York

Looks like the new, "more emotional" Toyota Camry designer Kevin Hunter talked about back in January is going to arrive very soon, with news that Toyota's bread-and-butter sedan will be getting an update in just a few weeks time at the 2014 New York Auto Show.
"On April 16 at the New York International Auto Show, we will make an important announcement about America's best-selling car, the Toyota Camry," said Curt McAllister, Toyota product news manager, in an emailed statement. Considering the high-profile nature of the NYAS - not to mention the competition that will be shown there - it makes sense that Toyota would choose to unveil something as significant as a major refresh at the Javits Center.
We wish we had more to tell you than this, but unfortunately, that's about all we've got to go on at this time. Of course, we'll have much more for you during the lead up to NYAS, including any leaks of the refreshed Camry. Stay tuned.