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2015 Toyota Sienna goes overboard to promote a SpongeBob movie

Good marketing is a huge portion of making a film successful, and Toyota and Nickelodeon are going overboard to promote the upcoming SpongeBob Movie: Sponge Out of Water with this custom 2015 Sienna inspired by the cartoon character at the Los Angeles Auto Show. The exterior is decorated to look just like SpongeBob, but his maniacally smiling face on the hood and windshield might be pure, uncut nightmare fuel for a segment of the child population. The ring on the roof actually blows bubbles too, and the look gets finished off with matching blue and yellow wheels. If you get past SpongeBob's crazed expression and take a peek inside, you find even more cartoon cues. Each of the seats is upholstered to evoke the shows stars, and all of the trim has nautical inspiration as filtered through the series' animation style. The floor is a sandy beige, blue wood trim runs over the dashboard and sides and the roof has airbrushed clouds. Of course, it's hard not to miss a ship's wheel that replaces the usual steering wheel. While it's certainly bizarre, kids might dig the bright colors, while their parents check out the Sienna. The van's also going on a cross-country promotional tour to advertise the movie ahead of its February 6 release. Scroll down for all of the info about this cartoon car. Nickelodeon and Toyota Partner to Create 2015 Toyota Sienna Inspired by the SpongeBob Movie: Sponge Out of Water Three-Dimensional SpongeBob Concept Car to Take Families on an All-Wheel Drive Adventure Promotional Tour Leading Up to Feature Film's Feb. 6, 2015 Premiere November 18, 2014 NEW YORK – Nov. 18, 2014 – Nickelodeon and Toyota have partnered to transform everyone's porous pal into a new 3-D concept car based on Paramount Pictures and Nickelodeon Movies' upcoming film, The SpongeBob Movie: Sponge Out of Water. The SpongeBob Movie 2015 Toyota Sienna features a custom three-dimensional SpongeBob SquarePants exterior, complete with the character's Superhero Incredibubble mask that blows real bubbles at the top of the car. The interior features seating inspired by each of SpongeBob's Bikini Bottom pals, along with a wood-grain dashboard, a custom Captain's steering wheel, a blue-sky head liner and a sand-inspired floor. The one-of-a-kind vehicle will be unveiled on Nov. 18 at the LA Auto Show and will then roll out on a cross-country promotional tour leading up to The SpongeBob Movie's Feb. 6, 2015 premiere.

Toyota headed to New York with 2014 Highlander, revised Scion tC

Toyota has given us a look at what the company will bring to the 2013 New York Auto Show. Visitors will get to set their eyes upon the all-new 2014 Highlander, and while the automaker isn't saying much in the way of details, we do get the teaser you see above (click to enlarge) to ponder on until next week. The image shows little more than a headlamp and a bit of grille, but gives us the flavor of what the crossover will bring to the table.
Scion, meanwhile, says it plans to dust off the "new 2014 tC sports coupe." While we don't imagine the two door will have undergone a major surgery, we're interested to see what the automaker has cooked up. The tC last endured a redesign in 2011. Check out the brief press release below and look for the vehicles to bow on March 28.Y

Toyota donates engineers, not money, to country's largest anti-hunger charity

Key to production of any kind is efficiency - the ability to achieve maximum productivity with minimal effort or waste. Toyota has become a master of efficiency, with streamlined manufacturing operations around the world. In fact, the Japanese brand has become so well known for efficient operations that it now offers consulting services for organizations and companies outside the auto industry.
It also offers the same consulting for non-profits, free of charge. The New York Times took an in-depth look at the transformative impact that Toyota's engineers had on the city's charities, including The Food Bank, the country's largest anti-hunger charity. The auto manufacturer helped revolutionize the way these organizations served the community, showing that there's more to corporate philanthropy than just donating money.
Head on over to the Times' website and give the story a read.