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Toyota spending $168 million to make more Mirai fuel cell vehicles

The last semi-official number we had for pre-orders for the 2016 Toyota Mirai fuel cell vehicle was around 200. But demand is strong enough that Toyota is saying that it will spend 20 billion yen ($168 million US) to expand annual production capacity at the "secretive workshop" where the Mirai will be built from 700 in the first year (2015) to around 2,000 after that. Japanese newspaper Nikkei reported the increase and also breaks down where Toyota expects to sell the small number of Mirai vehicles it will make in the first few years: 400 in Japan by the end of 2015, 200 or 300 In the US in 2015 (and then 3,000 by the end of 2017) and between 50 and 100 in Europe annually starting around 2016. To make all of these hydrogen cars, Toyota will add two lines to the factory where the fuel cell stacks and tanks are built and it will also upgrade the assembly location. In the US, the Mirai will initially only be sold in California next year and will start at $57,500 or lease for $499 a month for 36 months (with $3,649 due at signing). The Japanese automaker is including hydrogen fuel for "up to three years" at that price, mostly because no one knows how to accurately measure and sell H2 for cars quite yet.

Toyota releases teaser for Kaley Cuoco Super Bowl ad

Toyota has released a 35-second teaser video for its upcoming Super Bowl spot staring Kaley Cuoco, the actress best known for her role as object-of-nerd-affection Penny on The Big Bang Theory. The real star of the ad, however, is its soundtrack, the 1995 hit "I Wish" by rapper Skee-Lo that will have your mind cashing nostalgia checks the moment it hits your ears.
We still don't know much about the content, plot or story of this Super Bowl commercial, though we can say that its object of promotion is likely the new RAV4 we see Ms. Cuoco driving in this teaser. The rest of the time she's walking the street in a purple getup granting wishes like Robin Williams on a Disney sound stage. And then the Easter Bunny and a chihuahua enter the picture and we get lost. Clint Eastwood under a bridge this is not.
But hey, Super Bowl ads cost millions and millions of dollars to produce and air, so we trust that Toyota spent its money wisely and will have us ROFLing on game day. Until then, scroll down and witness for yourself the debut of Kaley Cuoco as a Toyota spokeswoman.

NHTSA urges owners of recalled Takata airbag vehicles to take immediate action

The National Highway Traffic Safety Administration and the Department of Transportation are taking the unusual step of issuing a followup press release urging owners of certain recalled vehicles "to act immediately" to fix their cars and trucks. The problem in question concerns the repair campaigns for rupturing Takata airbag inflators issued in June and covers a long list of models from Toyota, Lexus, Honda, Acura, Mazda, BMW, Nissan, Infiniti, Buick, Cadillac, Chevrolet, GMC, Oldsmobile and Pontiac.
While NHSTA doesn't specifically say why the recall is vital in the new release, Toyota's own explanation in its newly announced renotification campaign earlier today sheds some new light on the topic. According to the Japanese automaker, in testing, Takata found a possible link between the rupturing airbag inflators and high humidity. NHTSA is advocating that all owners pursue repairs immediately if they haven't already done so already. This is especially crucial for those drivers especially in Florida, Puerto Rico, Guam, Saipan, American Samoa, Virgin Islands and Hawaii because of the humid conditions there.
We don't need to tell you how dangerous an inadvertent airbag deployment could be - even in a stationary vehicle - but adding to the Takata issue is fears that the deployment could lead to shrapnel being sprayed into the cabin.