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The real reason automakers are giving away free hydrogen

Just like Hyundai did with its Tucson fuel cell, Toyota is offering free hydrogen fuel with the $57,500 Mirai H2 sedan. Toyota is being a bit vague about the details, saying simply that Mirai drivers will get, "complimentary hydrogen fuel for up to three years." Turns out, the reason that the hydrogen avant-garde will not be paying anything at the pump isn't because the automakers want to give them a boost or because the OEMs are kind. Instead, it's simply impossible to accurately charge people for hydrogen right now. It's simply impossible to accurately charge people for hydrogen right now. At an in-depth hydrogen seminar this week as part of the Mirai preview, three representatives from various hydrogen organizations revealed that the current hydrogen stations (most of which are in California) are not set up to accurately measure the hydrogen that is dispensed. Without this little bit of information, you can't charge customers for the fuel they use. Toyota is well aware of this, and Toyota Motor Sales' national manager of environmental, safety and quality communications, John Hanson, said that, "There are no set standards, so there is no way to charge people for anything." Alberto Ayala, the deputy executive officer for the California Air Resources Board, said CARB is in the middle of developing a way to sell a given amount of hydrogen, "which up to this point doesn't exist. If you think about it, it's a real simple yet real practical challenge. If you're going to pay for X amount of hydrogen, you're actually getting that amount of hydrogen." Ayala said it's not a difficult technical problem to measure the hydrogen as it goes into the car, but "we just have not done it. We are at a point where we are solving multiple remaining questions [with hydrogen infrastructure], and that just happens to be one of them." The National Institute of Standards and Technology says that there has been a discussion to change the current tolerance of two percent up to 10 or 20 percent, but that new technology should be able to measure accurately to within one percent. Air Liquide is working with Toyota to launch the Mirai in the US and Air Liquide CEO Ole Hofelmann told AutoblogGreen that being able to charge customers will be key to the technology's success. "We need to make sure we accurately measure the gas," he said.

2014 Toyota Corolla priced from $16,800*

We'll be publishing our First Drive of the 2014 Toyota Corolla later today, but right now, we can reveal that the eleventh-generation compact will be priced from $16,800 when it hits dealerships this fall (*not including a $810 destination charge).
Four trim levels will be offered, and that sub-$17,000 price point reflects the base L grade with a six-speed manual transmission. Adding the four-speed automatic (yep) brings that price up to $17,400, which gets you the usual features standard on this class of car, including Bluetooth connectivity, eight airbags and - a first for this price point - LED headlamps.
From there, the LE trim ($18,300) adds a backup camera, cruise control, keyless entry, Entune audio (including a 6.1-inch touchscreen) and a brand-new continuously variable transmission replacing the four-speed auto. There's even an Eco version of the LE trim that uses a different engine tune to provide fuel economy of up to 42 miles per gallon on the highway.

Fuel cells will flop outside Japan, says VW

"It may fly within Japan, but not globally," VW's Shoji said.
It's long been battered into our beleaguered auto writer brains that the ultimate future source of motivation for tomorrow's cars and trucks is not gasoline, diesel, electricity, natural gas, propane or solar power - it's the hydrogen fuel cell. It's been the Next Big Thing since the start of Next Big Things.