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Toyota: One Bold Choice

Toyota paired paralympian Amy Purdy and the incomparable words of Muhammad Ali in its 2015 Super Bowl spot, How Great I Am. Interspersing cuts of Purdy triumphing over her disability with images of the new-for-2015 Camry, Toyota tied its ad in with the simple hastag, #OneBoldChoice. That said, we aren't sure how this spot will play for those who aren't familiar with Purdy's triumphant story. We've already sampled the refreshed Camry in a lengthy and comprehensive review, so head over and have a look.

Toyota racks up $18-billion profit

Toyota is looking strong at the end of the fiscal year with its net revenue showing six percent growth to the equivalent of $227 billion. Operating income grew to $23 billion in that period, a 20-percent jump, and net income increased to $18.1 billion, a 19-percent advancement. The company attributes the positive numbers to cost reductions and the weak yen compared to other currencies. Toyota increased its operating income in every major region, but despite these ballooning figures, total sales globally actually fell slightly to almost 9 million – 144,149 fewer than last year. The automaker's biggest division in terms of units was North America, and it accounted for 2.7-million vehicles during the fiscal year. Operating income amounted to $4.5 billion there. Meanwhile, Japan ranked as the most lucrative territory. Sales there fell by about 200,000 vehicles to a total of 2.15 million. However, operating income for the fiscal year more than doubled to $13.1 billion. In its forecasts for the next fiscal year, Toyota predicts global sales to remain roughly the same as this year at 8.9 million vehicles. Net revenue and net income are expected to make slight gains, though. Related Video: TMC Announces Financial Results for Fiscal Year Ended March 31, 2015 (All consolidated financial information has been prepared in accordance with U.S. generally accepted accounting principles) Toyota City, Japan, May 8, 2015-Toyota Motor Corporation (TMC) today announces its financial results for the fiscal year ended March 31, 2015. Consolidated vehicle sales totaled 8,971,864 units, a decrease of 144,169 units compared to the previous fiscal year. On a consolidated basis, net revenues for the period totaled 27.23 trillion yen, an increase of 6.0 percent. Operating income increased from 2.2921 trillion yen to 2.7505 trillion yen, while income before income taxes1 was 2.8928 trillion yen. Net income2 increased from 1.8231 trillion yen to 2.1733 trillion yen. Operating income increased by 458.4 billion yen. Major factors contributing to the increase included currency fluctuations of 280.0 billion yen and cost reduction efforts of 280.0 billion yen.

Toyota getting into 3D printing with i-Road in Tokyo

Think of it as Pimp My Ride for the Japanese green concept car set. Toyota is further publicizing its funky, really skinny, leaning i-Road electric concept vehicle by putting on a contest that, among other things, encourages folks to customize parts of the car's surface via 3D printing. Hey, it is a really small car. Toyota's Open Road Project in Tokyo, which will last about a year and will let about 100 participants work with 10 vehicles, also includes a component that lets contestants find the most creative parking spots by seeking out "small unused spaces with access to plug sockets" (we're sure Tokyo is full of them). What grabbed us, though, was the possibility of printing out panels for a three-wheeled car that's less than eight feet long and less than three feet wide. Earlier this year, we reported that Toyota would add five i-Road vehicles to a Tokyo carsharing pilot project. Toyota's unusual promotions for the admittedly unusual concept two-seater date back to early 2013, when the Japanese automaker featured a video of four i-Roads dancing their way through a sun-kissed Mediterranean village. Meantime, take a look at Toyota's press release below, and get more information on the project here.