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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Toyota i-ROAD goes to carsharing service Park24 in Tokyo

Drivers in Tokyo citizens can now soon a handle on what "active leaning" is all about. That's because a small number of Toyota's funky, three-wheeled i-Road electric vehicle will soon be available for a car-sharing program throughout the Japanese capital city. Let the party begin. Toyota is collaborating with parking-lot operator Park24 Co. on the car-sharing program. The automaker will contribute five i-Road vehicles to the project, which will start April 10 and run until the end of September. Users will be able to pick up the trikes at the Times Station at Yurakucho ITOCiA and will be able to drop them off at five locations throughout the city. Toyota will charge 412 yen (about $3.50) per every 15 minutes and will impose a maximum checkout time of two and a half hours. We first became aware of the i-Road when Toyota posted a groovy video of the vehicles sashaying through town a couple of years back. The car, which has so-called "active leaning" technology, is less than eight feet long and less than three feet wide, and has a top speed of 28 miles per hour. Check out Toyota's press release below and get more details here. Park24 and Toyota to Trial i-ROAD Sharing Service in Central Tokyo February 24, 2015 Tokyo, Feb. 25, 2015 -- Starting in April, Park24 Co., Ltd. and Toyota Motor Corporation will trial a car sharing service in central Tokyo using the Toyota i-ROAD, an ultra-compact three-wheeled electric vehicle. The i-ROAD, designed for flexibility and ease of use, will be paired with Park24's "Times Car Plus" service, which allows members to use share cars at any time of day or night. The trial will also incorporate elements from Toyota's "Ha:mo" optimized urban transport system. The trial will run from April 10 to the end of September. Usage data and user feedback will be gathered with the goal of assessing ease of use. The trial will also be used to assess changes in user activity patterns and receptiveness to new mobility systems of this type. For more information about the program, go to: http://newsroom.toyota.co.jp/en/detail/6168109/ Related Video:

Question of the Day: Ever consider driving a minivan?

Since I'm supposed to know something about cars, it happens all the time: friends and relatives ask me advice about what kind of vehicle they should get. Very often, the only type of vehicle that can check every item on their wish list (e.g., hauls lots of people and stuff, gets good fuel economy, has great crash-test ratings, can take four Great Danes camping, and so on) is a modern minivan... and, of course, nobody wants to hear this. I'm not a minivan person, they will wail, and so they end up with a cramped, fuel-swilling SUV or a not-so-space-efficient minivan-in-disguise CUV. So, is it worth becoming one of those minivan people in order to get the incredible usefulness of these masterpieces of vehicle engineering, or do you hold your head high and drive something that doesn't quite meet your needs? Related Video: Auto News Design/Style Chrysler Honda Toyota Minivan/Van question of the day questions