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Toyota Mirai officially first hydrogen-powered pace car
Sun, Apr 26 2015In addition to the chance to see bumper-to-bumper racing in a unique atmosphere, the roar of V8 engines is one of the things that compel people to attend NASCAR events, rather than watching them from the couch on TV. The front end of the Toyota Owners 400 at Richmond International Raceway was a whole lot quieter, though, because the 2016 Toyota Mirai made its debut as a pace car there. Outfitted with a light bar and a special livery, the Mirai became the first hydrogen fuel cell vehicle to ever pace a NASCAR race and led the cars to the green flag for Saturday night's Sprint Cup round. The sedan was tested prior to the event to prove it had the performance required to lead the 43-car field. "Bringing the Mirai to Richmond to pace this important race is another way for Toyota to showcase our innovation and environmental leadership," Ed Laukes, company vice president of marketing, performance, and guest experience, said. There's some precedent for Toyota to show off its green credentials to the NASCAR audience. In 2009, a Camry Hybrid paced the Coca-Cola 600. The automaker's fuel cell tech already had a maiden motorsport outing, too. Late last year, the FCV Concept, which previewed the Mirai, was the zero car to check the roads for the Shinshiro Rally in Japan. TOYOTA MIRAI TAKES TO THE TRACK 23/04/15 Mirai Will Pace Toyota Owners 400 at Richmond Mirai Is First Hydrogen Fuel Cell Electric Vehicle to Pace a NASCAR Race RICHMOND, VA. (April 23, 2015) – Toyota today announced the 2016 Toyota Mirai, a hydrogen fuel cell electric vehicle, will pace the Toyota Owners 400 NASCAR Sprint Cup Series race at Richmond International Raceway on Saturday night, April 25. Today's approval allows the Mirai to serve as the first hydrogen-fueled vehicle to pace a NASCAR race. It will lead the Sprint Cup Series field to the green flag at Richmond on Saturday night and emit only water out of its tailpipe along the way. "Having a hydrogen fuel cell vehicle pace the Toyota Owners 400 is a historic moment for both Toyota and NASCAR and we're proud it's the Toyota Mirai," said Ed Laukes, vice president of marketing, performance and guest experience, Toyota Motor Sales, U.S.A.
Porsche takes 2016 Le Mans win on last lap, Ford grabs class victory
Sun, Jun 19 2016So far, only one Japanese manufacturer has won the 24 Hours of Le Mans endurance race. That carmaker was Mazda exactly 25 years ago with the legendary, rotary-engined 787B. This year, Toyota was amazingly close to winning with their TS 050 car, piloted by Kazuki Nakajima, and it all ended in tears on the last lap. The Toyota ran smoothly for almost 24 hours, but to lose power and stall on the pit straight with five minutes to go is nothing short of catastrophic. Still, the #5 car was able to be restarted and limped across the finish line for 45th place. Toyota's #6 car had its own set of issues, as the car gained bodywork damage and also veered off track in the hands of Kamui Kobayashi. Driven to second place, the Toyota #6 passed the finish line driven by Stephane Sarrazin. For Porsche, the win with the #2 919 Hybrid was the 18th constructor title at Le Mans 24 Hours. The car was driven by Romain Dumas, Neel Jani and Marc Lieb, and it proved to be more reliable than the #1 919 with Timo Bernhard, Mark Webber and Brendon Hartley behind the wheel. The #2 Porsche and the #5 Toyota battled for the lead throughout the day. Had the Toyota not broken down, Audi would have missed a podium finish for the first time in 18 years - a great run was ruined this year by turbo trouble in the #7 R18 e-tron Quattro driven by Lotterer-Treluyer-Fassler, and the third place was taken by the #8 Audi with Lucas Di Grassi driving. Winners #LeMans24 #919Hybrid @Porsche_Team @neeljani @LiebMarc @RomainDumas but kudos to @Toyota_Hybrid team pic.twitter.com/TLRuwuSTzx — Porsche GB (@PorscheGB) June 19, 2016 ??? #LeMans24 pic.twitter.com/zUkBbA65RK — Peter Leung (@BaronVonClutch) June 19, 2016 In the GTE Pro Class, Ford had reason to celebrate: the #68 Ford GT campaigned by Chip Ganassi Racing took a class win 50 years after Ford's 1-2-3 GT40 Le Mans win in 1966. 50 years to the day following the '66 Le Mans 1-2-3, the No. 68 #FordGT has won the GTE Pro Class at #LeMans24 pic.twitter.com/jkMLuWlEYm — Ford Performance (@FordPerformance) June 19, 2016 For the full list of official results, click here.
Sales incentive growth clustered around brands with few CUVs, trucks
Wed, 24 Sep 2014While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."











