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Toyota reveals custom Mark X, Harrier and Prius for Tokyo Auto Salon

Toyota offers a robust lineup of models in markets around the world – ours included – but there are certain models that remain reserved for Japan, and now it has revealed some tantalizingly modified versions for its home market. Arguably chief among them is a version of the Mark X that's been upgraded by GRMN. For those unfamiliar, the Mark X is a rear-drive sport sedan offered in the Japanese Domestic Market, while GRMN (shorthand for Gazoo Racing Masters of Nurburgring) is the street-tuning division of one of the company's racing departments. The confluence of these two Japanese lines brings some enticing upgrades to the sedan, including a new front bumper, carbon-fiber roof, trunk spoiler, 19-inch alloys, sport suspension, upgraded brakes and an interior decked out with sports sedans and steering wheel as well as carbon, piano black and Alcantara trim. Motivation comes from a 3.5-liter V6 driving 316 horsepower to the rear wheels through a six-speed manual transmission and Torsen limited slip differential. Joining the Mark X GRMN are a pair of models enhanced by G's, another one of Toyota's Japan-centric performance lines. There's an Elegance version of the Harrier – similar to the Lexus RX we get Stateside – with a sports suspension dropped by 1.4 inches, upgraded brakes, an aggressively restyled front end and an enhanced interior. Alongside it Toyota has revealed a version of the tall-roofed Prius Alpha (which we know as the Prius V) with a similarly upgraded suspension, refreshed front end styling and interior with sports seats and silver-stitched black interior. All three models are slated to debut at the 2015 Tokyo Auto Salon - Japan's equivalent of the SEMA show - next month at the Makuhari Messe in Chiba. Featured Gallery Toyota at 2015 Tokyo Auto Salon View 18 Photos News Source: Toyota Aftermarket Green Tokyo Auto Salon Toyota JDM toyota prius v

Toyota, Lexus to build more CUVs to meet surging demand

What was the biggest takeaway from the auto industry's 2014? Besides the fact that recalls are now a sad and mostly unremarkable part of a vehicle's life, it's that you can't be a competitive, mainstream brand in the US without a really strong line of crossovers, SUVs or pickups. We saw evidence of this as recently as Monday, when Hyundai unveiled its HCD-15 Santa Cruz Concept, and now we're seeing it again with Toyota. The company already has a comprehensive lineup of both mainstream and luxury CUVs and SUVs, although surging demand – sales were up 16 percent last year, Bloomberg reports – has led the company to increase its production tempo at the plants responsible for the RAV4 and Lexus RX. "The freeze is still in place until the end of March of 2016," Toyota's Jim Lentz told Bloomberg during this week's Detroit Auto Show, referencing the production bump at the Japanese and Canadian factories responsible for the models. "That hasn't changed. All indications are that it will lift, but right now it has not lifted." The increased sales are even spurring the brand to consider additional CUVs, including a compact that would slot in below the RAV4, Lentz told the business publication. Such a move would give Toyota a player in an increasingly competitive and important segment. In 2014 alone, mainstream brands, including Honda, Mazda, Chevrolet and Jeep, have announced brand new products destined for the compact CUV market. "We're going to have to look at how the market under RAV4 develops," Lentz told Bloomberg. "There's no question that it's going to. That's going to be the next growth spurt." Related Video:

Toyota Mirai offers promising tech, unfortunate looks

Is there some rule that all cutting-edge, ultra-efficient or emissions-free vehicles need to look, uh, weird? No? Then would anyone care to explain the Toyota Mirai, a vehicle that for all it's hugely, wildly promising technology, will forever be pigeonholed based on its odd styling? Looks aside, the Mirai represents a big gamble for Toyota, which isn't only selling a hydrogen-powered car – a risky venture in itself – but teaming up with Air Liquide to build 12 hydrogen filling stations across the northeast. And once that's done, it plans on leasing the $57,000 sedans for just $499 month, a figure that includes free hydrogen (there is a reason for that, though). Like we said, this is a big gamble. Of course, we still can't get over its looks, which you can more closely analyze in our live gallery, available above. Have a glance. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE FUTURE HAS ARRIVED, AND IT'S CALLED MIRAI President Akio Toyoda announces name of fuel cell sedan in web video CEO Jim Lentz announces expansion of Toyota fuel cell infrastructure investment to five-state Northeastern corridor NEWPORT BEACH, Calif., (Nov. 16, 2014) – Akio Toyoda has seen the future, and it's called "Mirai." That's the name of Toyota's new fuel cell vehicle, which the company's president announced in a video released the night before the car's official launch. Mirai, which means "future" in Japanese, represents a turning point for the automotive industry. The groundbreaking vehicle can travel up to 300 miles on a single tank of hydrogen, refuel in less than five minutes and emits only water vapor. Expanded Support for New Hydrogen Stations Of course, the car of the future won't become a reality without the hydrogen stations to support it. That's why Toyota North America chief executive officer (CEO) Jim Lentz announced a new commitment to drive the development of a hydrogen refueling infrastructure in five northeastern U.S. states. To support Mirai's introduction to the region in 2016, Toyota is collaborating with Air Liquide to develop and supply a phased network of 12 state-of-the-art hydrogen stations targeted for New York, New Jersey, Massachusetts, Connecticut, and Rhode Island. The states and locations have been strategically selected in the greater New York and Boston areas to provide the backbone of a hydrogen highway for the Northeast corridor.