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First 2014 Toyota Corolla commercial dances through time

Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, "Style Never Goes Out of Style," shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it's pretty cool to see older models from the '60s, '70s and '80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86.
The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called "Elevate," because, according to Toyota:
Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first 'real' car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.

Auto execs surveyed say VW, BMW most likely to grow

A new survey of top global automotive executives indicates both Volkswagen and BMW are the most likely to grow their market share over the next five years.
Tax advisory firm KPMG LLP has released its 14th annual Global Automotive Executive Survey, which includes responses from over 200 executives. A total of 81 percent of respondents said they expect to see Volkswagen make gains, compared to 70 percent last year. BMW, meanwhile, saw 70 percent of those surveyed say they believe the company will increase its market share. That's a jump of 7 percentage points over last year. This is the first time in the history of the survey that BMW has claimed the second-place spot.
Meanwhile, Hyundai has seen its perceived market share potential slacken for the third year in a row. Around 61 percent of those surveyed predicted gains for Hyundai, down from 63 in 2012. Toyota also has a surprising year, but for just the opposite reason. While the manufacturer had slipped in ranking since 2011, it enjoyed the largest increase of any company in the 2013 survey, jumping to 68 percent from 44 percent last year.

2015 Toyota Prius V gets updated looks and content

The Toyota Prius V is the most utilitarian member of the Prii family with a big jump in cargo space over the rest but maintaining the great fuel economy. For the 2015 model year, the company is giving the wagon an update with a big shift in front end styling and upgraded taillights to go with the revised look. Inside, customers also get a little new technology, as well. The biggest change up front is the reshaped headlights and new bumper that look almost identical to the recent restyling of the Prius + in Europe. Though, the latest parts might be a little polarizing and almost make the wagon look like it has gills at each corner. The top level Prius V Five trim also adds integrated foglights to the design and headlights with LEDs for the high and low beams. Toyota is offering three additional colors too: Attitude Black Metallic, Absolutely Red and Toasted Walnut Pearl. Inside, drivers can get a new, eight-way adjustable power driver's seat on some models, and there's now a 4.2-inch TFT screen situated between the gauges on the Three trim level and higher to display information like fuel economy, navigation instructions, climate control settings and more. The upper versions also get Toyota's latest Entune infotainment system with a 6.1-inch high-res touchscreen with navigation. Finally, the Advanced Technology Package on the Five trim now includes Lane Departure Alert and Automatic High Beams. Mechanically, the Prius V remains unchanged thanks to the same 1.8-liter Atkinson-cycle, four-cylinder hybrid powertrain with nickel-metal hydride battery pack pumping out 134 net horsepower. Fuel economy stays at 44 miles per gallon city, 40 mpg highway and 42 mpg combined. Despite the upgraded looks, the base 2015 Prius V Two is $75 cheaper this year at $26,675, plus $825 destination. Although, the top Five model is $540 more at $30,935 before destination. The latest model year should start hitting dealers in December; scroll down for all of the specs and pricing.